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1. Parties: Identifies and provides full legal details of the sponsor and sponsee
2. Background: Outlines the context of the sponsorship arrangement and the parties' intentions
3. Definitions: Defines key terms used throughout the agreement
4. Term and Commencement: Specifies the duration of the sponsorship agreement and start date
5. Sponsorship Rights: Details the specific rights granted to the sponsor, including branding, marketing, and promotional rights
6. Sponsorship Fees and Payment Terms: Specifies the financial consideration, payment schedule, and any performance-related payments
7. Obligations of the Sponsor: Lists the sponsor's commitments, including payment and provision of materials
8. Obligations of the Sponsee: Details the sponsee's commitments, including delivery of sponsorship benefits and maintaining standards
9. Intellectual Property Rights: Governs the use of trademarks, logos, and other IP during the sponsorship
10. Approval and Quality Control: Outlines the process for approving promotional materials and maintaining quality standards
11. Exclusivity: Defines any category exclusivity or other competitive restrictions
12. Termination: Specifies circumstances and procedures for ending the agreement
13. Force Majeure: Addresses unforeseeable circumstances preventing performance
14. Confidentiality: Protects sensitive information shared during the sponsorship
15. General Provisions: Standard contract clauses including governing law, notices, and assignment
1. Moral Clauses: Include when reputation management is crucial, allowing termination for conduct that could damage either party's reputation
2. Social Media Rights: Include for sponsorships with significant digital presence, detailing social media obligations and restrictions
3. Hospitality Benefits: Include when the sponsorship includes tickets, hosting opportunities, or VIP access
4. Performance Metrics: Include when sponsorship fees are tied to specific performance targets or metrics
5. Insurance Requirements: Include for high-risk activities or where specific insurance coverage is necessary
6. Dispute Resolution: Include when parties want to specify alternative dispute resolution methods
7. Territory Rights: Include for international sponsorships or where territorial restrictions apply
8. Anti-Doping Compliance: Include for sports-related sponsorships
9. Naming Rights: Include when the sponsorship involves naming rights for venues or events
1. Schedule 1: Sponsorship Benefits: Detailed list of all sponsorship rights, benefits, and deliverables
2. Schedule 2: Brand Guidelines: Specifications for use of logos, trademarks, and brand assets
3. Schedule 3: Payment Schedule: Detailed breakdown of payment amounts, dates, and any conditions
4. Schedule 4: Approval Procedures: Step-by-step process for obtaining approvals for promotional materials
5. Schedule 5: Key Performance Indicators: Specific metrics and targets for measuring sponsorship success
6. Schedule 6: Competitor List: List of prohibited competitors or competing brands
7. Appendix A: Creative Assets: Copies of approved logos, artwork, and other creative materials
8. Appendix B: Contact Details: Key contact information for both parties
Approved Products
Background IP
Brand Guidelines
Business Day
Category Exclusivity
Commencement Date
Competitor
Confidential Information
Deliverables
Effective Date
Event(s)
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Licensed Marks
Marketing Benefits
Marketing Materials
Official Sponsor
Payment Schedule
Performance Period
Promotional Rights
Quarter
Renewal Term
Sponsor
Sponsor's Marks
Sponsorship Benefits
Sponsorship Fee
Sponsorship Period
Sponsorship Rights
Sponsorship Territory
Sponsee
Sponsee's Marks
Term
Territory
Third Party Rights
Venue
Working Hours
Term and Duration
Sponsorship Rights
Grant of Rights
Payment Terms
Brand Usage
Intellectual Property
Exclusivity
Performance Obligations
Approvals
Quality Control
Marketing and Promotion
Confidentiality
Data Protection
Force Majeure
Termination
Representations and Warranties
Indemnification
Insurance
Dispute Resolution
Governing Law
Assignment
Amendments
Notices
Entire Agreement
Severability
Moral Rights
Anti-Ambush Marketing
Category Protection
Reporting Requirements
Audit Rights
Social Media Rights
Hospitality Benefits
Event Cancellation
Territory Rights
Third Party Rights
Competition Law Compliance
Fair Trading Compliance
Consumer Protection
Anti-Corruption
Reputation Protection
Sports and Recreation
Entertainment
Arts and Culture
Education
Media and Broadcasting
Technology
Financial Services
Consumer Goods
Professional Services
Healthcare
Automotive
Telecommunications
Retail
Energy
Non-Profit
Legal
Marketing
Commercial
Business Development
Brand Management
Events
Corporate Communications
Compliance
Finance
Intellectual Property
Sports Marketing
Partnership Management
Legal Counsel
Commercial Director
Marketing Manager
Sponsorship Manager
Brand Manager
Business Development Manager
Partnerships Director
Chief Marketing Officer
Events Manager
Sports Marketing Manager
Corporate Communications Manager
Contracts Manager
Chief Commercial Officer
Compliance Officer
IP Manager
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