The Event Sponsorship Agreement is essential for formalizing commercial relationships between event organizers and sponsors in Hong Kong. This document is used when a sponsor agrees to provide financial or in-kind support for an event in exchange for marketing exposure, branding opportunities, and other promotional benefits. The agreement needs to comply with Hong Kong's legal framework, including contract law principles, intellectual property regulations, and advertising standards. It typically includes detailed provisions on payment terms, sponsor rights, branding guidelines, exclusivity arrangements, and termination rights. The document is particularly important for protecting both parties' interests and ensuring clear understanding of deliverables, especially in Hong Kong's dynamic events and marketing landscape.

1. Parties: Identifies and provides full legal details of the sponsor and event organizer

2. Background: Sets out the context of the agreement, including brief description of the event and sponsorship relationship

3. Definitions: Defines key terms used throughout the agreement, including Event, Sponsorship Fee, Sponsorship Rights, and Sponsorship Period

4. Sponsorship Rights and Benefits: Details the specific rights granted to the sponsor, including branding, advertising, and promotional opportunities

5. Sponsorship Fee and Payment Terms: Specifies the sponsorship amount, payment schedule, and any additional financial obligations

6. Obligations of the Event Organizer: Lists the event organizer's commitments, including event execution, promotional activities, and sponsor brand representation

7. Obligations of the Sponsor: Outlines the sponsor's responsibilities beyond payment, including provision of logos, approval processes, and participation requirements

8. Intellectual Property Rights: Addresses the usage rights and restrictions for both parties' brands, logos, and other IP

9. Term and Termination: Specifies the duration of the agreement and circumstances under which it can be terminated

10. Confidentiality: Establishes obligations regarding confidential information shared between parties

11. Representations and Warranties: Contains standard warranties about capacity to contract and specific promises related to the event and sponsorship

12. Limitation of Liability: Sets out the extent and limitations of each party's liability

13. Force Majeure: Addresses circumstances beyond parties' control that may affect the event or sponsorship obligations

14. General Provisions: Contains standard boilerplate clauses including notices, assignment, entire agreement, and governing law