Event Sponsorship Agreement Template for Belgium

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Key Requirements PROMPT example:

Event Sponsorship Agreement

"I need an Event Sponsorship Agreement for a major cycling race in Brussels in March 2025, where we're granting exclusive automotive sector sponsorship rights to a leading car manufacturer, with specific requirements for vehicle display at the event and branded content rights."

Document background
The Event Sponsorship Agreement is a crucial commercial contract used when establishing a formal sponsorship relationship between event organizers and sponsors in Belgium. This document, governed by Belgian law, outlines the complete framework of the sponsorship arrangement, including financial terms, branding rights, marketing obligations, and performance requirements. It is particularly relevant when organizing events where sponsors provide financial or in-kind support in exchange for promotional opportunities, brand exposure, or exclusive rights. The agreement ensures compliance with Belgian civil law, commercial regulations, tax requirements, and EU data protection standards while protecting both parties' interests through clear definition of rights, obligations, and risk allocation. It includes specific provisions for intellectual property usage, event cancellation scenarios, and force majeure circumstances, making it essential for any significant event sponsorship arrangement in Belgium.
Suggested Sections

1. Parties: Identification of the event organizer and sponsor, including full legal names, registration numbers, and registered addresses

2. Background: Context of the agreement, brief description of the event, and the parties' intentions

3. Definitions: Definitions of key terms used throughout the agreement

4. Sponsorship Rights: Detailed description of the sponsorship benefits, including branding rights, advertising opportunities, and exclusivity provisions

5. Financial Terms: Sponsorship fee, payment schedule, and any additional financial obligations

6. Term and Duration: Period of the sponsorship agreement, including start and end dates

7. Obligations of the Event Organizer: Specific commitments and responsibilities of the event organizer

8. Obligations of the Sponsor: Specific commitments and responsibilities of the sponsor

9. Intellectual Property Rights: Usage rights and restrictions regarding logos, trademarks, and other IP

10. Marketing and Promotion: Guidelines for promotional activities and marketing materials

11. Cancellation and Force Majeure: Provisions for event cancellation, postponement, and force majeure circumstances

12. Confidentiality: Protection of confidential information shared between parties

13. Data Protection: GDPR compliance and data handling requirements

14. Termination: Grounds and procedures for early termination of the agreement

15. General Provisions: Standard legal clauses including notices, amendments, and governing law

Optional Sections

1. Exclusivity Rights: Used when the sponsor requires category exclusivity or other exclusive rights

2. Hospitality Package: Include when the sponsorship includes VIP tickets, hospitality areas, or special access rights

3. Media Rights: Required when the sponsorship includes broadcasting or streaming rights

4. Performance Metrics: Include when specific KPIs or performance measurements are part of the agreement

5. Insurance Requirements: Used when specific insurance coverage is required from either party

6. Sustainability Requirements: Include when the event has specific environmental or sustainability obligations

7. Anti-Doping Provisions: Required for sporting events with anti-doping requirements

8. Social Media Rights: Include when specific social media promotion rights and obligations are part of the sponsorship

Suggested Schedules

1. Schedule 1 - Event Details: Detailed description of the event, including dates, venue, and format

2. Schedule 2 - Sponsorship Benefits: Comprehensive list of all sponsorship rights and benefits

3. Schedule 3 - Brand Guidelines: Sponsor's brand usage guidelines and requirements

4. Schedule 4 - Payment Schedule: Detailed payment terms, installments, and deadlines

5. Schedule 5 - Marketing Materials: Specifications for advertising and promotional materials

6. Appendix A - Logo Specifications: Technical specifications for logo usage and placement

7. Appendix B - Event Timeline: Key dates and deadlines for deliverables and activities

8. Appendix C - Contact Details: List of key contacts from both parties and their roles

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Clauses
Relevant Industries

Sports & Entertainment

Media & Broadcasting

Consumer Goods

Financial Services

Technology

Telecommunications

Automotive

Retail

Food & Beverage

Professional Services

Healthcare

Energy

Education

Relevant Teams

Legal

Commercial

Events

Marketing

Business Development

Corporate Communications

Sponsorship

Compliance

Finance

Brand Management

Relevant Roles

Legal Counsel

Commercial Director

Event Manager

Sponsorship Manager

Marketing Director

Business Development Manager

Contract Manager

Chief Commercial Officer

Brand Manager

Partnership Director

Events Director

Corporate Communications Manager

Chief Marketing Officer

Compliance Officer

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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