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Event Sponsorship Agreement
"I need an Event Sponsorship Agreement for a major cycling race in Brussels in March 2025, where we're granting exclusive automotive sector sponsorship rights to a leading car manufacturer, with specific requirements for vehicle display at the event and branded content rights."
1. Parties: Identification of the event organizer and sponsor, including full legal names, registration numbers, and registered addresses
2. Background: Context of the agreement, brief description of the event, and the parties' intentions
3. Definitions: Definitions of key terms used throughout the agreement
4. Sponsorship Rights: Detailed description of the sponsorship benefits, including branding rights, advertising opportunities, and exclusivity provisions
5. Financial Terms: Sponsorship fee, payment schedule, and any additional financial obligations
6. Term and Duration: Period of the sponsorship agreement, including start and end dates
7. Obligations of the Event Organizer: Specific commitments and responsibilities of the event organizer
8. Obligations of the Sponsor: Specific commitments and responsibilities of the sponsor
9. Intellectual Property Rights: Usage rights and restrictions regarding logos, trademarks, and other IP
10. Marketing and Promotion: Guidelines for promotional activities and marketing materials
11. Cancellation and Force Majeure: Provisions for event cancellation, postponement, and force majeure circumstances
12. Confidentiality: Protection of confidential information shared between parties
13. Data Protection: GDPR compliance and data handling requirements
14. Termination: Grounds and procedures for early termination of the agreement
15. General Provisions: Standard legal clauses including notices, amendments, and governing law
1. Exclusivity Rights: Used when the sponsor requires category exclusivity or other exclusive rights
2. Hospitality Package: Include when the sponsorship includes VIP tickets, hospitality areas, or special access rights
3. Media Rights: Required when the sponsorship includes broadcasting or streaming rights
4. Performance Metrics: Include when specific KPIs or performance measurements are part of the agreement
5. Insurance Requirements: Used when specific insurance coverage is required from either party
6. Sustainability Requirements: Include when the event has specific environmental or sustainability obligations
7. Anti-Doping Provisions: Required for sporting events with anti-doping requirements
8. Social Media Rights: Include when specific social media promotion rights and obligations are part of the sponsorship
1. Schedule 1 - Event Details: Detailed description of the event, including dates, venue, and format
2. Schedule 2 - Sponsorship Benefits: Comprehensive list of all sponsorship rights and benefits
3. Schedule 3 - Brand Guidelines: Sponsor's brand usage guidelines and requirements
4. Schedule 4 - Payment Schedule: Detailed payment terms, installments, and deadlines
5. Schedule 5 - Marketing Materials: Specifications for advertising and promotional materials
6. Appendix A - Logo Specifications: Technical specifications for logo usage and placement
7. Appendix B - Event Timeline: Key dates and deadlines for deliverables and activities
8. Appendix C - Contact Details: List of key contacts from both parties and their roles
Authors
Applicable Laws
Approved Marketing Materials
Brand Guidelines
Business Day
Commencement Date
Confidential Information
Event
Event Date
Event Marks
Event Venue
Exclusivity Period
Force Majeure Event
Intellectual Property Rights
Marketing Benefits
Marketing Materials
Payment Schedule
Personal Data
Sponsor
Sponsor Marks
Sponsorship Fee
Sponsorship Rights
Sponsorship Term
Territory
Third Party Rights
Trade Marks
VAT
Venue Owner
Working Hours
Grant of Rights
Term and Duration
Financial Provisions
Payment Terms
Sponsorship Rights
Exclusivity
Intellectual Property
Brand Usage
Marketing and Promotion
Event Operation
Obligations
Representations and Warranties
Insurance
Liability and Indemnification
Force Majeure
Termination
Consequences of Termination
Confidentiality
Data Protection
Anti-Corruption
Compliance with Laws
Assignment
Notices
Entire Agreement
Variation
Waiver
Severability
Third Party Rights
Governing Law
Dispute Resolution
Sports & Entertainment
Media & Broadcasting
Consumer Goods
Financial Services
Technology
Telecommunications
Automotive
Retail
Food & Beverage
Professional Services
Healthcare
Energy
Education
Legal
Commercial
Events
Marketing
Business Development
Corporate Communications
Sponsorship
Compliance
Finance
Brand Management
Legal Counsel
Commercial Director
Event Manager
Sponsorship Manager
Marketing Director
Business Development Manager
Contract Manager
Chief Commercial Officer
Brand Manager
Partnership Director
Events Director
Corporate Communications Manager
Chief Marketing Officer
Compliance Officer
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