Event Sponsorship Agreement Template for Saudi Arabia

The Event Sponsorship Agreement is essential for businesses and organizations engaging in event sponsorship activities within Saudi Arabia. This document becomes particularly relevant in the context of Saudi Vision 2030, which has significantly expanded the kingdom's entertainment and events sector. The agreement outlines the commercial relationship between event organizers and sponsors, detailing financial commitments, branding rights, and mutual obligations while ensuring compliance with Saudi laws, General Entertainment Authority regulations, and Sharia principles. Used for various events from cultural festivals to sporting competitions, this contract type requires careful consideration of local cultural sensitivities and regulatory requirements. The document typically includes comprehensive details about sponsorship benefits, payment structures, content restrictions, and approval processes specific to the Saudi Arabian market.

1. Parties: Identification of the event organizer and sponsor, including full legal names, commercial registration numbers, and authorized representatives

2. Background: Context of the sponsorship arrangement, brief description of the event, and parties' objectives

3. Definitions: Definitions of key terms used throughout the agreement, including Event, Sponsorship Rights, Sponsor Materials, etc.

4. Sponsorship Rights: Detailed description of rights granted to the sponsor, including branding, advertising, and promotional opportunities

5. Sponsorship Fees and Payment Terms: Financial terms including sponsorship amount, payment schedule, and VAT implications

6. Event Details and Obligations: Organizer's commitments regarding the event, including date, venue, and expected attendance

7. Sponsor Obligations: Sponsor's responsibilities including provision of materials, approval processes, and compliance requirements

8. Compliance with Laws and Regulations: Obligations to comply with Saudi laws, GEA regulations, and Sharia principles

9. Intellectual Property Rights: Protection and usage rights of trademarks, logos, and other IP during the sponsorship

10. Content and Marketing Restrictions: Specific restrictions on content and marketing materials to ensure compliance with Saudi cultural and religious values

11. Term and Termination: Duration of the agreement and circumstances under which it can be terminated

12. Force Majeure: Provisions for unforeseen circumstances preventing event execution

13. Confidentiality: Protection of confidential information exchanged during the sponsorship

14. Dispute Resolution: Process for resolving disputes, including jurisdiction and applicable law

15. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment