Event Sponsorship Agreement Template for Austria

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Key Requirements PROMPT example:

Event Sponsorship Agreement

"I need an Event Sponsorship Agreement for a major Austrian football tournament in March 2025, with three sponsorship tiers (Gold, Silver, Bronze) and including provisions for broadcasting rights, digital media usage, and category exclusivity for beverage companies."

Document background
The Event Sponsorship Agreement is a crucial document for establishing commercial partnerships in the context of events in Austria. This agreement is used when an organization or individual (the sponsor) provides financial or in-kind support to an event in exchange for promotional opportunities, branding rights, or other benefits. The document addresses key aspects required under Austrian law, including detailed specifications of sponsorship rights, payment terms, intellectual property usage, and compliance with local advertising regulations. It's particularly important for ensuring clarity in sponsor-organizer relationships and providing legal protection for both parties. The agreement should be customized based on the event type, sponsorship level, and specific benefits offered, while maintaining compliance with Austrian commercial and civil law requirements.
Suggested Sections

1. Parties: Identification of the event organizer and sponsor, including full legal names, registration numbers, and registered addresses

2. Background: Context of the agreement, brief description of the event, and parties' intentions

3. Definitions: Defined terms used throughout the agreement, including Event, Sponsorship Period, Sponsorship Benefits, and Sponsor Materials

4. Sponsorship Rights: Detailed description of sponsorship benefits, branding rights, and exclusive rights granted to the sponsor

5. Sponsorship Fees and Payment Terms: Financial terms, payment schedule, and any value-in-kind arrangements

6. Sponsor Obligations: Sponsor's responsibilities, including provision of materials, approvals, and compliance requirements

7. Event Organizer Obligations: Organizer's commitments regarding event delivery, sponsor benefit fulfillment, and reporting

8. Intellectual Property Rights: Usage rights, licenses, and protection of parties' brands and materials

9. Term and Termination: Duration of agreement, renewal options, and termination provisions

10. Force Majeure: Provisions for unforeseen circumstances affecting event delivery

11. Confidentiality: Protection of confidential information exchanged between parties

12. Governing Law and Jurisdiction: Confirmation of Austrian law application and dispute resolution procedures

13. General Provisions: Standard boilerplate clauses including notices, entire agreement, and amendments

Optional Sections

1. Category Exclusivity: Used when sponsor requires exclusive rights within their product/service category

2. Media Rights: Include when sponsorship involves broadcasting or streaming rights

3. Hospitality Benefits: When sponsorship package includes VIP tickets, hosting opportunities, or special access

4. Performance Metrics: When specific measurable outcomes are tied to the sponsorship

5. Insurance Requirements: Detailed insurance obligations when event nature requires specific coverage

6. Data Protection: When sponsorship involves collection or sharing of personal data

7. Sustainability Requirements: When event has specific environmental or social responsibility commitments

8. Anti-Doping Provisions: For sporting events subject to anti-doping regulations

Suggested Schedules

1. Schedule 1 - Event Details: Comprehensive description of the event, including dates, venue, and format

2. Schedule 2 - Sponsorship Benefits: Detailed list of all sponsorship rights, benefits, and deliverables

3. Schedule 3 - Sponsor Brand Guidelines: Technical specifications for sponsor logo usage and brand implementation

4. Schedule 4 - Payment Schedule: Detailed breakdown of payment amounts, dates, and methods

5. Schedule 5 - Reporting Requirements: Format and frequency of sponsorship performance reports

6. Appendix A - Sponsor Materials: List of materials to be provided by sponsor and associated deadlines

7. Appendix B - Marketing Plan: Overview of promotional activities and sponsor integration

8. Appendix C - Contact Details: Key contacts from both parties for various aspects of the agreement

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Sports and Recreation

Entertainment

Arts and Culture

Media and Broadcasting

Education

Technology

Financial Services

Consumer Goods

Professional Services

Healthcare

Automotive

Telecommunications

Retail

Energy

Non-Profit

Relevant Teams

Legal

Marketing

Events

Business Development

Finance

Communications

Sponsorship

Corporate Relations

Brand Management

Compliance

Operations

Relevant Roles

Chief Marketing Officer

Event Manager

Sponsorship Director

Legal Counsel

Brand Manager

Partnership Manager

Marketing Director

Business Development Manager

Communications Director

Finance Manager

Contract Administrator

Events Coordinator

Sports Marketing Manager

Corporate Relations Manager

Compliance Officer

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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