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Event Sponsorship Agreement
"I need an Event Sponsorship Agreement for a major Austrian football tournament in March 2025, with three sponsorship tiers (Gold, Silver, Bronze) and including provisions for broadcasting rights, digital media usage, and category exclusivity for beverage companies."
1. Parties: Identification of the event organizer and sponsor, including full legal names, registration numbers, and registered addresses
2. Background: Context of the agreement, brief description of the event, and parties' intentions
3. Definitions: Defined terms used throughout the agreement, including Event, Sponsorship Period, Sponsorship Benefits, and Sponsor Materials
4. Sponsorship Rights: Detailed description of sponsorship benefits, branding rights, and exclusive rights granted to the sponsor
5. Sponsorship Fees and Payment Terms: Financial terms, payment schedule, and any value-in-kind arrangements
6. Sponsor Obligations: Sponsor's responsibilities, including provision of materials, approvals, and compliance requirements
7. Event Organizer Obligations: Organizer's commitments regarding event delivery, sponsor benefit fulfillment, and reporting
8. Intellectual Property Rights: Usage rights, licenses, and protection of parties' brands and materials
9. Term and Termination: Duration of agreement, renewal options, and termination provisions
10. Force Majeure: Provisions for unforeseen circumstances affecting event delivery
11. Confidentiality: Protection of confidential information exchanged between parties
12. Governing Law and Jurisdiction: Confirmation of Austrian law application and dispute resolution procedures
13. General Provisions: Standard boilerplate clauses including notices, entire agreement, and amendments
1. Category Exclusivity: Used when sponsor requires exclusive rights within their product/service category
2. Media Rights: Include when sponsorship involves broadcasting or streaming rights
3. Hospitality Benefits: When sponsorship package includes VIP tickets, hosting opportunities, or special access
4. Performance Metrics: When specific measurable outcomes are tied to the sponsorship
5. Insurance Requirements: Detailed insurance obligations when event nature requires specific coverage
6. Data Protection: When sponsorship involves collection or sharing of personal data
7. Sustainability Requirements: When event has specific environmental or social responsibility commitments
8. Anti-Doping Provisions: For sporting events subject to anti-doping regulations
1. Schedule 1 - Event Details: Comprehensive description of the event, including dates, venue, and format
2. Schedule 2 - Sponsorship Benefits: Detailed list of all sponsorship rights, benefits, and deliverables
3. Schedule 3 - Sponsor Brand Guidelines: Technical specifications for sponsor logo usage and brand implementation
4. Schedule 4 - Payment Schedule: Detailed breakdown of payment amounts, dates, and methods
5. Schedule 5 - Reporting Requirements: Format and frequency of sponsorship performance reports
6. Appendix A - Sponsor Materials: List of materials to be provided by sponsor and associated deadlines
7. Appendix B - Marketing Plan: Overview of promotional activities and sponsor integration
8. Appendix C - Contact Details: Key contacts from both parties for various aspects of the agreement
Authors
Event
Event Period
Sponsorship Period
Sponsorship Fee
Sponsor Benefits
Sponsor Materials
Intellectual Property Rights
Brand Guidelines
Category Exclusivity
Confidential Information
Force Majeure Event
Marketing Rights
Venue
Territory
Permitted Use
Sponsor Marks
Event Marks
Sponsorship Category
Effective Date
Commencement Date
Termination Date
Business Day
Affiliate
Broadcasting Rights
Digital Rights
Hospitality Benefits
Official Sponsor
Marketing Plan
Sponsorship Assets
Value in Kind
Working Hours
Approval Process
Reporting Requirements
Performance Metrics
Grant of Rights
Payment Terms
Intellectual Property
Sponsorship Benefits
Category Exclusivity
Brand Usage
Marketing Rights
Event Obligations
Sponsor Obligations
Term and Duration
Termination
Force Majeure
Confidentiality
Data Protection
Insurance
Indemnification
Warranties
Assignment
Dispute Resolution
Governing Law
Amendment
Notices
Entire Agreement
Severability
Anti-Corruption
Publicity
Reporting
Compliance
Health and Safety
Cancellation Rights
Hospitality
Broadcasting Rights
Digital Media Rights
Approval Process
Sports and Recreation
Entertainment
Arts and Culture
Media and Broadcasting
Education
Technology
Financial Services
Consumer Goods
Professional Services
Healthcare
Automotive
Telecommunications
Retail
Energy
Non-Profit
Legal
Marketing
Events
Business Development
Finance
Communications
Sponsorship
Corporate Relations
Brand Management
Compliance
Operations
Chief Marketing Officer
Event Manager
Sponsorship Director
Legal Counsel
Brand Manager
Partnership Manager
Marketing Director
Business Development Manager
Communications Director
Finance Manager
Contract Administrator
Events Coordinator
Sports Marketing Manager
Corporate Relations Manager
Compliance Officer
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