Event Sponsorship Agreement for Philippines

Event Sponsorship Agreement Template for Philippines

A comprehensive legal agreement governed by Philippine law that establishes the terms and conditions under which a sponsor provides financial or in-kind support for an event. The document outlines sponsorship benefits, payment terms, intellectual property rights, and mutual obligations of both the event organizer and sponsor. It includes specific provisions compliant with Philippine commercial law, consumer protection regulations, and local event management requirements, while addressing key aspects such as branding rights, exclusivity terms, and event-specific deliverables.

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What is a Event Sponsorship Agreement?

The Event Sponsorship Agreement serves as a crucial legal framework for formalizing sponsorship arrangements in the Philippines, where event marketing and brand activations are key components of business promotion strategies. This document is essential when companies or organizations wish to sponsor events in exchange for marketing exposure, branding rights, or other benefits. The agreement, governed by Philippine law, typically includes detailed provisions about sponsorship fees, payment schedules, sponsor benefits, intellectual property usage rights, and event-specific obligations. It's particularly important in protecting both parties' interests by clearly defining deliverables, addressing potential risks, and ensuring compliance with local regulations regarding advertising, consumer protection, and event management.

What sections should be included in a Event Sponsorship Agreement?

1. Parties: Identification of the event organizer and sponsor, including their legal names, addresses, and company registration details

2. Background: Context of the agreement, brief description of the event, and the parties' intentions

3. Definitions: Key terms used throughout the agreement, including Event, Sponsorship Fee, Sponsorship Rights, Sponsorship Benefits, and Intellectual Property

4. Sponsorship Rights and Benefits: Detailed description of what the sponsor receives in exchange for their sponsorship, including branding rights, promotional opportunities, and event access

5. Sponsorship Fee and Payment Terms: Amount of sponsorship, payment schedule, and method of payment, including any applicable taxes

6. Event Details: Specific information about the event, including date, venue, format, and expected attendance

7. Obligations of the Event Organizer: Responsibilities of the organizer in delivering the event and sponsorship benefits

8. Obligations of the Sponsor: Sponsor's commitments, including payment, provision of materials, and compliance with guidelines

9. Intellectual Property Rights: Usage rights and restrictions regarding logos, trademarks, and other IP of both parties

10. Term and Termination: Duration of the agreement and circumstances under which it can be terminated

11. Force Majeure: Provisions for unforeseen circumstances that may affect the event or agreement

12. Governing Law and Jurisdiction: Specification of Philippine law as governing law and jurisdiction for disputes

13. General Provisions: Standard contractual clauses including entire agreement, amendments, and notices

What sections are optional to include in a Event Sponsorship Agreement?

1. Exclusivity: Used when the sponsor requires category exclusivity or other exclusive rights

2. Insurance and Liability: Include when specific insurance requirements or liability limitations are needed

3. Confidentiality: Required when parties need to exchange sensitive information

4. Anti-Corruption Compliance: Important for international sponsors or when dealing with government-related events

5. Hospitality and Entertainment: Include when the sponsorship package includes VIP access or entertainment elements

6. Social Media and Digital Rights: Needed for agreements with significant digital or social media components

7. Cancellation and Postponement: Important for high-value sponsorships or events with significant uncertainty

8. Dispute Resolution: Include when parties want to specify mediation or arbitration procedures

What schedules should be included in a Event Sponsorship Agreement?

1. Schedule 1 - Sponsorship Benefits Package: Detailed list of all sponsorship benefits, including specifications for logo placement, advertising opportunities, and other rights

2. Schedule 2 - Brand Guidelines: Technical specifications for use of sponsor's logos, trademarks, and brand elements

3. Schedule 3 - Payment Schedule: Detailed breakdown of payment installments and timing

4. Schedule 4 - Event Schedule and Program: Timeline of the event and related activities

5. Schedule 5 - Deliverables Timeline: Key dates and deadlines for both parties

6. Appendix A - Sponsor's Materials: List of materials to be provided by the sponsor

7. Appendix B - Event Venue Details: Specific information about the venue and facilities

8. Appendix C - Insurance Requirements: Detailed insurance specifications if required

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

Philippines

Publisher

Genie AI

Document Type

Event Agreement

Cost

Free to use

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