Sponsorship Agreement Template for India

A Sponsorship Agreement sets out the terms when one party (the sponsor) provides money, products, or services to support another party's activities, usually in exchange for promotional benefits. These contracts are common in Indian sports, entertainment, and cultural events, where sponsors gain brand visibility and marketing opportunities.

Under Indian contract law, these agreements must clearly outline key elements like payment terms, sponsor benefits, exclusivity rights, and intellectual property usage. They typically include performance obligations, termination conditions, and dispute resolution methods aligned with Indian legal requirements. Good agreements protect both parties while ensuring measurable returns on the sponsor's investment.

Use a Sponsorship Agreement when planning to fund or receive funding for events, sports teams, educational programs, or any promotional activities in India. This becomes essential before transferring any money or resources, especially when the sponsorship value exceeds ₹20,000 or involves ongoing commitments.

The agreement proves particularly valuable when structuring multi-event partnerships, managing brand association rights, or entering arrangements with public entities. Having it in place protects both parties from misunderstandings about deliverables, helps comply with advertising regulations, and creates clear documentation for tax purposes under Indian income tax laws.

• Event Sponsorship Agreement: Tailored for single or recurring events, focusing on specific dates, venue details, and event-related obligations
• Advertising Sponsorship Agreement: Emphasizes media placement, advertising rights, and promotional content requirements
• Exclusive Sponsorship Agreement: Grants sole sponsorship rights within defined categories or territories
• Endorsement Agreement: Focuses on personal promotion by celebrities or influencers, including social media rights
• Sponsorship Agreement Contract: General-purpose template adaptable for various sponsorship relationships and industries

• Corporate Sponsors: Companies providing financial support or products, ranging from large multinationals to local businesses seeking brand visibility
• Event Organizers: Sports associations, cultural festival committees, or conference planners who receive sponsorship and manage deliverables
• Legal Teams: In-house counsel or external law firms drafting and reviewing agreements to ensure compliance with Indian advertising and contract laws
• Marketing Departments: Teams managing brand integration, promotional rights, and measuring sponsorship ROI
• Regulatory Bodies: Government agencies overseeing sponsorship compliance, especially in regulated sectors like broadcasting or sports

• Party Details: Gather full legal names, addresses, and registration numbers of both sponsor and recipient organizations
• Sponsorship Scope: Define exact monetary amounts, products, or services being provided, including payment schedules
• Promotional Rights: List specific marketing benefits, logo usage rules, and promotional activities allowed
• Timeline Planning: Document key dates, duration of rights, and any milestone deliverables
• Compliance Check: Review relevant Indian advertising laws and industry-specific regulations
• Documentation: Our platform generates customized Sponsorship Agreements that include all mandatory elements and ensure legal compliance

• Party Identification: Complete legal names, addresses, and authorized signatories of both sponsor and recipient
• Consideration Details: Clear description of sponsorship value, payment terms, and delivery schedule
• Rights and Benefits: Specific promotional rights, brand usage guidelines, and exclusivity terms
• Term and Termination: Agreement duration, renewal options, and grounds for early termination
• Dispute Resolution: Indian jurisdiction clause, arbitration procedures, and governing law
• Force Majeure: Events excusing performance under Indian contract principles
• Compliance Statements: References to relevant advertising laws and regulatory requirements
• Template Assurance: Our platform automatically includes all these essential elements in every generated agreement

A Sponsorship Agreement differs significantly from an Agency Agreement in several key aspects, though both involve business relationships and promotional activities. Understanding these differences helps choose the right document for your situation.

• Core Purpose: Sponsorship Agreements focus on providing financial or material support in exchange for promotional benefits, while Agency Agreements establish a relationship where one party represents another in business dealings
• Legal Relationship: Sponsors don't gain authority to act on behalf of the sponsored party, unlike agents who can legally bind their principals
• Duration and Scope: Sponsorship typically covers specific events or time periods with clear deliverables, whereas agency relationships often involve ongoing business representation
• Financial Structure: Sponsorships usually involve fixed payments or defined contributions, while agency arrangements commonly use commission-based compensation
• Regulatory Framework: Under Indian law, agency relationships fall under the Indian Contract Act's specific agency provisions, while sponsorships are governed by general contract principles