Title Sponsorship Agreement Template for Belgium

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Key Requirements PROMPT example:

Title Sponsorship Agreement

"I need a Title Sponsorship Agreement for my technology company to become the naming rights sponsor of a premier league football team for three seasons starting January 2025, with category exclusivity in the software and cloud services sector."

Document background
The Title Sponsorship Agreement is a crucial document used when a sponsor seeks to secure premium branding rights and become the titular sponsor of an event, venue, program, or organization. This agreement, governed by Belgian law, establishes the framework for a high-value sponsorship relationship, typically involving substantial financial investment and extensive brand exposure. It is particularly important in sectors such as sports, entertainment, and cultural events where title sponsorship carries significant marketing value. The document addresses all aspects of the sponsorship relationship, including exclusive naming rights, brand usage, marketing obligations, financial terms, and compliance with Belgian commercial and advertising regulations. Title Sponsorship Agreements require careful attention to detail due to their strategic importance and the significant rights and obligations they create for both parties.
Suggested Sections

1. Parties: Identification of the rights holder and the sponsor, including full legal names and registered addresses

2. Background: Context of the agreement, brief description of the parties, and their intentions regarding the sponsorship arrangement

3. Definitions: Detailed definitions of key terms used throughout the agreement, including 'Territory', 'Term', 'Sponsorship Rights', and 'Sponsorship Fee'

4. Grant of Rights: Detailed description of sponsorship rights granted, including title sponsorship designation and usage permissions

5. Term and Renewal: Duration of the agreement, commencement date, and any renewal provisions

6. Sponsorship Fee and Payment Terms: Financial terms, payment schedule, and any performance-related bonuses or adjustments

7. Sponsor's Obligations: Key responsibilities of the sponsor, including payment obligations and brand guidelines compliance

8. Rights Holder's Obligations: Responsibilities in delivering sponsorship benefits and maintaining quality standards

9. Intellectual Property Rights: Protection and usage of trademarks, logos, and other IP, including approval processes

10. Marketing and Promotion: Requirements for marketing activities, approval processes, and brand guidelines

11. Exclusivity: Terms of category exclusivity and protection against competitor involvement

12. Warranties and Representations: Standard warranties from both parties regarding authority, capacity, and compliance

13. Termination: Grounds for termination, notice requirements, and consequences of termination

14. Force Majeure: Provisions for unforeseen circumstances and their impact on obligations

15. Confidentiality: Protection of confidential information and trade secrets

16. Governing Law and Jurisdiction: Specification of Belgian law as governing law and jurisdiction for disputes

17. General Provisions: Standard boilerplate clauses including notices, entire agreement, and amendments

Optional Sections

1. Anti-Corruption and Compliance: Required when either party has specific compliance requirements or operates in regulated industries

2. Data Protection: Required when the sponsorship involves collection or processing of personal data

3. Insurance: Optional section detailing insurance requirements, particularly relevant for event-based sponsorships

4. Morality Clause: Optional protection against reputational damage, particularly important for high-profile sponsorships

5. Right of First Refusal: Optional clause giving sponsor priority rights for renewal or additional opportunities

6. Environmental and Social Responsibility: Required when parties have specific ESG commitments or requirements

Suggested Schedules

1. Schedule 1 - Sponsorship Rights and Benefits: Detailed listing of all sponsorship rights, benefits, and deliverables

2. Schedule 2 - Brand Guidelines: Specific requirements for logo usage, placement, and brand implementation

3. Schedule 3 - Payment Schedule: Detailed breakdown of payment amounts, dates, and any associated conditions

4. Schedule 4 - Approval Procedures: Process and timeframes for approving marketing materials and communications

5. Schedule 5 - Technical Specifications: Technical requirements for logo reproduction, digital assets, and other materials

6. Appendix A - Sponsor's Marks: Collection of approved sponsor logos and trademarks for use

7. Appendix B - Rights Holder's Marks: Collection of approved rights holder logos and trademarks for use

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Sports and Recreation

Entertainment

Media and Broadcasting

Cultural Events

Professional Services

Financial Services

Technology

Telecommunications

Automotive

Consumer Goods

Energy

Healthcare

Education

Relevant Teams

Legal

Marketing

Finance

Commercial

Business Development

Brand Management

Corporate Communications

Compliance

Events Management

Partnership Management

Relevant Roles

Chief Marketing Officer

Commercial Director

Sponsorship Manager

Brand Manager

Legal Counsel

Corporate Communications Director

Events Director

Business Development Manager

Partnership Manager

Marketing Director

Compliance Officer

Finance Director

Chief Executive Officer

Sports Marketing Manager

Rights Management Director

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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