The Digital Marketing Contract serves as a foundational document for businesses engaging digital marketing services in Singapore. It is designed to protect both service providers and clients while ensuring compliance with Singapore's regulatory framework, including the PDPA, Electronic Transactions Act, and advertising guidelines. This contract type is particularly relevant in today's digital-first business environment, covering essential elements such as social media management, content marketing, SEO, digital advertising, and analytics reporting, while incorporating necessary data protection and privacy provisions.
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Key Requirements PROMPT example:
Digital Marketing Contract
"Need a Digital Marketing Contract for my e-commerce startup engaging a Singapore-based agency to handle our social media presence and SEO strategy, with a focus on data protection compliance and clear performance metrics for a 12-month campaign starting January 2025."
1. Parties: Identifies the service provider (digital marketing agency) and the client, including full legal names and registered addresses
2. Background: Context of the agreement and brief description of the parties' intentions
3. Definitions: Key terms used throughout the contract, including technical marketing terms
4. Scope of Services: Detailed description of digital marketing services to be provided
5. Term and Termination: Duration of the contract and termination conditions
6. Payment Terms: Fee structure, payment schedule, and billing procedures
7. Intellectual Property Rights: Ownership and usage rights of content, materials, and campaigns
8. Data Protection and Privacy: PDPA compliance and data handling procedures
9. Confidentiality: Protection of sensitive information shared between parties
1. Performance Metrics: Defines specific KPIs and measurement criteria for marketing campaigns
2. Third-Party Services: Terms regarding use of external tools or platforms in service delivery
3. Content Approval Process: Procedures for content review and approval workflow
4. International Marketing: Specific terms and compliance requirements for cross-border marketing activities
1. Service Level Agreement: Detailed service specifications and performance standards
2. Rate Card: Pricing details for different services and additional work
3. Campaign Calendar: Planned marketing activities and timelines
4. Brand Guidelines: Client's branding requirements and specifications
5. Data Processing Agreement: Detailed terms for handling personal data under PDPA
6. Reporting Templates: Format and frequency of performance reports
Authors
Relevant legal definitions
Services
Deliverables
Campaign
Digital Marketing Materials
Intellectual Property Rights
Personal Data
Confidential Information
Service Level Agreement
Key Performance Indicators
Business Day
Commencement Date
Contract Period
Fees
Platform
Agency Personnel
Client Materials
Campaign Budget
Digital Channels
Marketing Strategy
Social Media Platforms
Content Calendar
Analytics Reports
Target Audience
Brand Guidelines
Force Majeure Event
Service Credits
Reporting Period
Territory
Applicable Laws
Data Protection Laws
Third-Party Services
Client Representative
Agency Representative
Marketing Metrics
Response Time
Working Hours
Approval Process
Change Request
Digital Assets
Performance Report
Deliverables
Campaign
Digital Marketing Materials
Intellectual Property Rights
Personal Data
Confidential Information
Service Level Agreement
Key Performance Indicators
Business Day
Commencement Date
Contract Period
Fees
Platform
Agency Personnel
Client Materials
Campaign Budget
Digital Channels
Marketing Strategy
Social Media Platforms
Content Calendar
Analytics Reports
Target Audience
Brand Guidelines
Force Majeure Event
Service Credits
Reporting Period
Territory
Applicable Laws
Data Protection Laws
Third-Party Services
Client Representative
Agency Representative
Marketing Metrics
Response Time
Working Hours
Approval Process
Change Request
Digital Assets
Performance Report
Clauses
Scope of Services
Service Levels
Deliverables
Performance Metrics
Payment Terms
Intellectual Property Rights
Data Protection
Confidentiality
Content Approval
Campaign Management
Reporting Requirements
Client Obligations
Agency Obligations
Third Party Services
Social Media Management
Content Creation
Analytics and Tracking
Brand Guidelines Compliance
Warranties
Limitation of Liability
Indemnification
Term and Termination
Force Majeure
Non-Solicitation
Dispute Resolution
Governing Law
Assignment
Subcontracting
Amendments
Notices
Entire Agreement
Severability
Data Ownership
Campaign Budget
Change Management
Service Credits
Audit Rights
Insurance
Service Levels
Deliverables
Performance Metrics
Payment Terms
Intellectual Property Rights
Data Protection
Confidentiality
Content Approval
Campaign Management
Reporting Requirements
Client Obligations
Agency Obligations
Third Party Services
Social Media Management
Content Creation
Analytics and Tracking
Brand Guidelines Compliance
Warranties
Limitation of Liability
Indemnification
Term and Termination
Force Majeure
Non-Solicitation
Dispute Resolution
Governing Law
Assignment
Subcontracting
Amendments
Notices
Entire Agreement
Severability
Data Ownership
Campaign Budget
Change Management
Service Credits
Audit Rights
Insurance
Relevant Industries
Relevant Teams
Relevant Roles
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