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1. Parties: Identification of the service provider (digital marketing agency) and the client, including full legal names and registered addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement, including technical marketing terms, deliverables, and compliance-related definitions
4. Scope of Services: Detailed description of digital marketing services to be provided, including specific channels and activities
5. Term and Commencement: Duration of the agreement and start date
6. Payment Terms: Fee structure, payment schedule, expenses, and invoicing procedures
7. Service Provider Obligations: Specific responsibilities of the marketing agency, including reporting, communication, and compliance requirements
8. Client Obligations: Client responsibilities, including provision of materials, approvals, and access to necessary accounts
9. Data Protection and Privacy: GDPR compliance, data processing terms, and privacy protection measures
10. Intellectual Property Rights: Ownership and licensing of marketing materials, content, and campaign assets
11. Confidentiality: Protection of confidential information exchanged during the engagement
12. Performance Metrics: KPIs, reporting requirements, and performance evaluation criteria
13. Termination: Conditions for contract termination, notice periods, and consequences of termination
14. Limitation of Liability: Limits on liability and indemnification provisions
15. General Provisions: Standard legal clauses including governing law, notices, and entire agreement
1. Social Media Management: Specific terms for social media account management, including account access and content approval processes
2. SEO Services: Detailed terms for search engine optimization services, including keyword targeting and optimization strategies
3. Content Creation: Terms regarding content creation, approval processes, and content ownership
4. Paid Advertising: Specific terms for managing paid advertising campaigns, including budget management and platform-specific requirements
5. Third-Party Tools: Terms regarding the use of third-party marketing tools and platforms
6. Crisis Management: Procedures for handling social media or marketing crises
7. Non-Compete: Restrictions on working with competing businesses
8. White Labeling: Terms for white-label service provision if the agency works under the client's brand
1. Schedule 1 - Service Level Agreement: Detailed service levels, response times, and performance standards
2. Schedule 2 - Fee Schedule: Detailed breakdown of fees, payment structures, and additional costs
3. Schedule 3 - Campaign Specifications: Specific details of planned marketing campaigns and deliverables
4. Schedule 4 - Data Processing Agreement: Detailed GDPR-compliant data processing terms and procedures
5. Schedule 5 - Approved Subcontractors: List of approved third-party service providers or subcontractors
6. Appendix A - Reporting Templates: Standard formats for performance reports and analytics
7. Appendix B - Brand Guidelines: Client's branding requirements and guidelines
8. Appendix C - Content Calendar: Template or initial content calendar for marketing activities
Services
Deliverables
Campaign
Confidential Information
Client Materials
Data Protection Legislation
Personal Data
Intellectual Property Rights
Marketing Materials
Service Levels
Key Performance Indicators
Performance Metrics
Digital Platforms
Social Media Platforms
Content
Agency Materials
Business Day
Commencement Date
Contract Period
Fees
Force Majeure Event
Good Industry Practice
Personnel
Representatives
Specification
Data Subject
Controller
Processor
Analytics
Advertising Standards
Project Timeline
Reporting Period
Service Credits
Success Metrics
Target Audience
Territory
User Generated Content
Working Hours
Marketing Strategy
Digital Assets
Brand Guidelines
Campaign Budget
Conversion
Lead Generation
Marketing Channels
Paid Advertising
SEO Services
Social Media Management
Target Market
Website Traffic
Engagement Rate
Response Time
Approved Subcontractors
Scope of Services
Service Provider Obligations
Client Obligations
Data Protection
Privacy
Confidentiality
Intellectual Property Rights
Payment Terms
Performance Requirements
Service Levels
Reporting
Term and Duration
Termination
Force Majeure
Liability
Indemnification
Insurance
Warranties
Assignment
Subcontracting
Non-Solicitation
Non-Compete
Dispute Resolution
Governing Law
Notices
Entire Agreement
Variation
Severability
Third Party Rights
Compliance with Laws
Advertising Standards
Social Media Usage
Content Rights
Agency Appointment
Performance Metrics
Campaign Management
Budget Management
Account Access
Crisis Management
Audit Rights
Data Security
Remedies
Waiver
Survival
Retail
E-commerce
Technology
Financial Services
Healthcare
Education
Professional Services
Manufacturing
Hospitality
Real Estate
Entertainment
Non-profit
Consumer Goods
Telecommunications
Media
Legal
Marketing
Digital
Procurement
Compliance
Business Development
Finance
Brand Management
Content Creation
Social Media
Data Protection
Strategy
Operations
Marketing Director
Digital Marketing Manager
Chief Marketing Officer
Business Development Manager
Marketing Consultant
Legal Counsel
Procurement Manager
Contract Manager
Digital Strategy Director
Social Media Manager
Content Marketing Manager
E-commerce Manager
Brand Manager
Compliance Officer
Data Protection Officer
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