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1. Parties: Identification of the service provider (digital marketing agency) and the client, including full legal names and registered addresses
2. Background: Context of the agreement and brief description of the parties' intention to enter into a digital marketing arrangement
3. Definitions: Key terms used throughout the agreement, including technical digital marketing terminology
4. Scope of Services: Detailed outline of digital marketing services to be provided, including specific platforms and channels
5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination
6. Fees and Payment Terms: Pricing structure, payment schedule, and any additional costs
7. Client Obligations: Client's responsibilities, including provision of materials, approvals, and access to necessary accounts
8. Service Provider Obligations: Agency's commitments, including service levels, reporting, and performance standards
9. Intellectual Property Rights: Ownership and usage rights of created content, campaigns, and materials
10. Data Protection and Privacy: Compliance with Privacy Act 2020 and handling of personal data
11. Confidentiality: Protection of confidential information exchanged during the service provision
12. Performance Metrics: KPIs, reporting requirements, and success measurements
13. General Provisions: Standard legal clauses including governing law, dispute resolution, and entire agreement
1. Social Media Management: Specific terms for social media account management and content creation, used when social media services are included
2. SEO Services: Detailed terms for search engine optimization services, included when SEO is part of the scope
3. PPC Advertising: Terms for paid advertising campaigns, including budget management and platform-specific requirements
4. Content Creation: Terms regarding content development, approval processes, and usage rights
5. Email Marketing: Specific terms for email campaign management and compliance with spam laws
6. Influencer Marketing: Terms for engaging and managing influencer relationships
7. Analytics and Tracking: Specific provisions for implementing and maintaining tracking tools
8. International Services: Additional terms for services provided across multiple jurisdictions
1. Schedule 1: Service Specifications: Detailed breakdown of services, including specific deliverables, channels, and platforms
2. Schedule 2: Fee Schedule: Comprehensive pricing details, including rate cards and payment milestones
3. Schedule 3: KPI Targets: Specific performance metrics and targets for each service area
4. Schedule 4: Approved Subcontractors: List of pre-approved third-party service providers or contractors
5. Schedule 5: Brand Guidelines: Client's branding requirements and guidelines
6. Appendix A: Reporting Templates: Standard formats for performance reports and analytics
7. Appendix B: Communication Protocol: Procedures for routine communications and escalations
Advertising Materials
Approved Platforms
Business Day
Campaign
Client
Client Materials
Confidential Information
Content
Deliverables
Digital Assets
Digital Marketing Services
Effective Date
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators (KPIs)
Marketing Calendar
Marketing Strategy
Paid Advertising
Performance Metrics
Personal Data
Platform Terms
Project Brief
Reporting Period
Service Provider
Service Level Agreement (SLA)
Social Media Accounts
Social Media Platforms
Specifications
Target Audience
Term
Third-Party Content
User Data
Website Analytics
Work Product
Payment Terms
Intellectual Property
Confidentiality
Data Protection
Service Levels
Performance Metrics
Content Approval
Platform Access
Client Obligations
Service Provider Obligations
Warranties
Limitation of Liability
Indemnification
Term and Termination
Force Majeure
Assignment
Subcontracting
Dispute Resolution
Governing Law
Amendment
Entire Agreement
Notices
Compliance with Laws
Anti-Spam
Third-Party Rights
Agency Relationship
Severability
Waiver
Content Ownership
Campaign Management
Reporting Requirements
Account Access
Brand Guidelines
Cookie Compliance
Retail
E-commerce
Professional Services
Technology
Healthcare
Education
Financial Services
Hospitality
Real Estate
Manufacturing
Non-profit Organizations
Entertainment
Food and Beverage
Tourism
Marketing
Legal
Procurement
Operations
Digital
Communications
Business Development
Compliance
Finance
Brand Management
Marketing Director
Digital Marketing Manager
Chief Marketing Officer
Business Development Manager
Marketing Coordinator
Content Manager
Social Media Manager
SEO Specialist
Legal Counsel
Procurement Manager
Operations Manager
Brand Manager
Communications Director
E-commerce Manager
Agency Account Manager
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