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1. Parties: Identification of the marketing service provider and the client
2. Background: Context of the agreement and general business objectives
3. Definitions: Key terms used throughout the agreement including marketing services, deliverables, and technical terms
4. Scope of Services: Detailed description of marketing services to be provided
5. Term and Termination: Duration of the agreement and termination provisions
6. Payment Terms: Fees, payment schedule, and invoicing procedures
7. Performance Metrics: KPIs and success metrics for marketing activities
8. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
9. Data Protection and Privacy: GDPR compliance and data handling requirements
10. Confidentiality: Protection of confidential information and trade secrets
11. Warranties and Representations: Guarantees regarding service quality and compliance
12. Limitation of Liability: Liability caps and risk allocation between parties
13. General Provisions: Standard clauses including governing law, notices, and amendments
1. Client Obligations: Specific responsibilities of the client, used when significant client input or cooperation is required
2. Subcontracting: Terms for engaging third-party service providers, needed when subcontractors may be used
3. Non-Competition: Restrictions on working with competitors, included when exclusivity is required
4. Success Fees: Performance-based compensation structure, used for performance-linked payment models
5. Social Media Management: Specific terms for social media activities, included when social media is part of scope
6. Content Approval Process: Procedures for reviewing and approving marketing materials, needed for complex approval chains
7. Crisis Management: Procedures for handling marketing-related PR issues, included for high-risk or sensitive industries
1. Schedule A - Service Specifications: Detailed breakdown of marketing services and deliverables
2. Schedule B - Fee Schedule: Detailed pricing structure and payment terms
3. Schedule C - Performance Metrics: Specific KPIs and measurement methodology
4. Schedule D - Approved Subcontractors: List of pre-approved third-party service providers
5. Schedule E - Brand Guidelines: Client's branding requirements and specifications
6. Appendix 1 - Data Processing Agreement: GDPR-compliant data processing terms
7. Appendix 2 - Service Level Agreement: Specific service levels and response times
Services
Deliverables
Marketing Materials
Campaign
Marketing Strategy
Intellectual Property Rights
Background IP
Foreground IP
Client Materials
Confidential Information
Personal Data
Data Protection Laws
GDPR
Marketing Budget
Performance Metrics
KPIs
Service Levels
Territory
Term
Effective Date
Force Majeure
Change Order
Fees
Expenses
Working Day
Applicable Laws
Affiliate
Authorized Representatives
Brand Guidelines
Campaign Period
Digital Marketing Services
Traditional Marketing Services
Marketing Channels
Target Audience
Creative Brief
Content Calendar
Analytics
Reporting Period
Success Metrics
Agency Team
Client Team
Subcontractor
Third Party Materials
Usage Rights
Marketing Technology
Social Media Platforms
Advertisement
Promotional Materials
Media Plan
Marketing Database
Direct Marketing
Competitors
Industry Standards
Best Practices
Consumer
Commercial Communication
Advertising Standards
Services
Client Obligations
Fees and Payment
Intellectual Property
Data Protection
Confidentiality
Performance Standards
Service Levels
Warranties
Indemnification
Limitation of Liability
Term and Termination
Force Majeure
Change Control
Subcontracting
Assignment
Non-Competition
Compliance with Laws
Marketing Standards
Content Approval
Brand Protection
Reporting
Audit Rights
Personnel
Insurance
Notice
Dispute Resolution
Governing Law
Entire Agreement
Severability
Third Party Rights
Amendment
Waiver
Relationship of Parties
Announcements
Anti-Bribery
Social Media
Crisis Management
Exit Management
Retail
E-commerce
Technology
Financial Services
Healthcare
Professional Services
Manufacturing
Consumer Goods
Entertainment
Education
Hospitality
Real Estate
Non-profit
Telecommunications
Legal
Marketing
Procurement
Compliance
Finance
Business Development
Digital
Brand Management
Content Creation
Analytics
Operations
Chief Marketing Officer
Marketing Director
Brand Manager
Digital Marketing Manager
Content Marketing Manager
Marketing Operations Manager
Legal Counsel
Procurement Manager
Business Development Director
Agency Account Director
Marketing Consultant
Social Media Manager
Marketing Compliance Officer
Contract Manager
Marketing Analytics Manager
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