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1. Parties: Identification of the marketing service provider and the client, including registered addresses and company details
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing services to be provided
5. Term and Termination: Duration of the agreement and conditions for termination
6. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing details
7. Obligations of the Service Provider: Marketing agency's responsibilities and service delivery commitments
8. Client Obligations: Client's responsibilities, including provision of materials and approvals
9. Intellectual Property Rights: Ownership and usage rights of marketing materials and creative content
10. Confidentiality: Protection of confidential information and trade secrets
11. Data Protection and Privacy: Compliance with Privacy Act 2020 and data handling procedures
12. Warranties and Representations: Guarantees about service quality and compliance with laws
13. Limitation of Liability: Limits on liability and indemnification provisions
14. General Provisions: Standard legal clauses including governing law, notices, and assignment
1. Digital Marketing Services: Specific terms for digital marketing activities, including social media and online advertising
2. Influencer Marketing: Terms specific to influencer engagement and management
3. Performance Metrics: KPIs and performance measurement criteria
4. Content Creation Rights: Detailed terms for content creation and ownership
5. International Marketing: Additional terms for cross-border marketing activities
6. Crisis Management: Procedures for handling marketing-related crisis situations
7. Compliance with Industry Standards: Specific industry compliance requirements
8. Sub-contractor Terms: Terms governing the use of sub-contractors or freelancers
1. Schedule 1 - Service Specifications: Detailed breakdown of marketing services and deliverables
2. Schedule 2 - Fee Schedule: Detailed pricing structure and payment milestones
3. Schedule 3 - Campaign Timeline: Project timeline and key delivery dates
4. Schedule 4 - Brand Guidelines: Client's branding requirements and guidelines
5. Schedule 5 - Approved Subcontractors: List of pre-approved subcontractors or suppliers
6. Schedule 6 - Service Level Agreement: Performance standards and response times
7. Appendix A - Reporting Templates: Standard templates for campaign reporting
8. Appendix B - Compliance Checklist: Marketing compliance requirements and checklist
Advertising Materials
Applicable Laws
Approved Purpose
Background IP
Brand Guidelines
Business Day
Campaign
Client
Client Materials
Commencement Date
Confidential Information
Deliverables
Digital Marketing Services
Effective Date
Fees
Force Majeure Event
Initial Term
Intellectual Property Rights
Key Performance Indicators
Marketing Plan
Marketing Services
Marketing Strategy
Milestones
New IP
Payment Terms
Performance Reports
Personal Information
Project Timeline
Service Level Requirements
Service Provider
Services
Social Media Platforms
Specifications
Subcontractors
Target Audience
Term
Territory
Third Party Materials
Work Product
Term and Duration
Payment Terms
Service Delivery
Performance Standards
Intellectual Property Rights
Data Protection
Confidentiality
Client Obligations
Service Provider Obligations
Approvals and Sign-off
Campaign Management
Brand Protection
Reporting Requirements
Warranties
Limitation of Liability
Indemnification
Force Majeure
Termination
Non-Solicitation
Subcontracting
Assignment
Compliance with Laws
Dispute Resolution
Governing Law
Entire Agreement
Amendment
Notices
Severability
Agency Relationship
Insurance
Audit Rights
Competition Restrictions
Privacy and Data Security
Social Media Management
Content Ownership
Third Party Rights
Performance Metrics
Material Breach
Service Level Agreement
Change Control
Retail
E-commerce
Technology
Financial Services
Healthcare
Professional Services
Entertainment
Consumer Goods
Hospitality
Education
Real Estate
Manufacturing
Non-profit
Telecommunications
Legal
Marketing
Procurement
Operations
Compliance
Finance
Business Development
Communications
Brand Management
Digital Marketing
Marketing Director
Chief Marketing Officer
Brand Manager
Marketing Manager
Legal Counsel
Procurement Manager
Contract Manager
Business Development Manager
Agency Account Manager
Digital Marketing Manager
Communications Manager
Compliance Officer
Chief Executive Officer
Operations Manager
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