1. Performance Metrics and KPIs: Specific metrics for measuring marketing campaign success - include when performance-based compensation is involved

2. Social Media Management: Specific terms for social media handling - include when social media services are part of the scope

3. Influencer Marketing: Terms for engaging with influencers - include when influencer marketing is part of the services

4. Agency-Client Relationship: Exclusivity and non-compete clauses - include when exclusive services are required

5. Sub-contracting: Terms for engaging third-party providers - include when sub-contractors may be used

6. Crisis Management: Procedures for handling marketing-related crises - include for high-risk or public-facing campaigns

7. Content Localization: Requirements for Arabic translation and cultural adaptation - include for international campaigns

1. Schedule A - Scope of Work: Detailed breakdown of marketing services, deliverables, and timelines

2. Schedule B - Fee Schedule: Detailed pricing structure, payment milestones, and any performance-based incentives

3. Schedule C - Brand Guidelines: Client's branding requirements and usage guidelines

4. Schedule D - Approval Matrix: Decision-making hierarchy and approval processes

5. Schedule E - Service Level Agreement: Performance standards and response time requirements

6. Appendix 1 - Campaign Calendar: Planned marketing activities and campaign schedule

7. Appendix 2 - Compliance Checklist: List of UAE marketing regulations and compliance requirements