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1. Parties: Identification and details of the contracting parties
2. Background: Context of the agreement and business relationship
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing services to be provided
5. Service Provider Obligations: Key responsibilities and commitments of the marketing service provider
6. Client Obligations: Responsibilities and commitments of the client, including provision of materials and approvals
7. Fees and Payment: Payment terms, fee structure, and invoicing procedures
8. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
9. Data Protection and Privacy: GDPR compliance and data processing obligations
10. Confidentiality: Protection of confidential information and trade secrets
11. Term and Termination: Duration of agreement and termination provisions
12. Liability and Indemnification: Limitation of liability and indemnification obligations
13. General Provisions: Standard legal provisions including governing law, jurisdiction, and entire agreement
1. Digital Marketing Services: Specific provisions for digital marketing activities, including social media and online advertising
2. International Marketing: Additional provisions for cross-border marketing activities
3. Performance Metrics: Specific KPIs and performance measurement criteria
4. Compliance with Industry Regulations: Additional compliance requirements for specific industries (e.g., healthcare, financial services)
5. Sub-contractors: Terms governing the use and management of sub-contractors
6. Crisis Management: Procedures for handling marketing-related crises or reputation issues
7. Agency of Record: Specific provisions if the agreement is for exclusive agency services
1. Schedule 1: Service Specifications: Detailed description of marketing services, deliverables, and timelines
2. Schedule 2: Fee Schedule: Detailed breakdown of fees, rates, and payment terms
3. Schedule 3: Brand Guidelines: Client's branding requirements and usage guidelines
4. Schedule 4: Key Performance Indicators: Detailed metrics and performance measurement criteria
5. Schedule 5: Data Processing Agreement: Detailed GDPR-compliant data processing terms and procedures
6. Schedule 6: Approved Sub-contractors: List of pre-approved sub-contractors and their roles
7. Appendix A: Campaign Brief Template: Standard template for campaign briefs and approvals
8. Appendix B: Reporting Templates: Standard templates for performance and campaign reporting
Applicable Laws
Approved Sub-contractors
Brand Guidelines
Business Day
Campaign
Campaign Brief
Client
Client Materials
Commencement Date
Confidential Information
Data Protection Laws
Deliverables
Digital Marketing Services
Effective Date
Fees
Force Majeure Event
Good Industry Practice
Intellectual Property Rights
Key Performance Indicators
Marketing Materials
Marketing Services
Personal Data
Project
Project Plan
Service Level Agreement
Service Provider
Services
Specification
Term
Territory
Third Party Materials
Timelines
Working Hours
Works
GDPR/DSGVO
UWG
Marketing Budget
Advertising Materials
Social Media Platforms
Response Times
Approval Process
Media Plan
Campaign Performance Report
Creative Works
Scope of Services
Service Provider Obligations
Client Obligations
Fees and Payment
Performance Standards
Key Performance Indicators
Service Levels
Intellectual Property Rights
Data Protection
GDPR Compliance
Confidentiality
Non-Competition
Non-Solicitation
Warranties
Indemnification
Limitation of Liability
Force Majeure
Term and Duration
Termination
Assignment
Sub-contracting
Notices
Amendments
Entire Agreement
Severability
Governing Law
Dispute Resolution
Brand Protection
Marketing Approvals
Quality Control
Reporting
Agency Appointment
Budget Management
Media Planning
Content Rights
Social Media
Digital Marketing
Compliance with Advertising Laws
Personnel
Insurance
Audit Rights
Emergency Response
Change Control
Retail
E-commerce
Financial Services
Technology
Healthcare
Manufacturing
Consumer Goods
Professional Services
Entertainment
Telecommunications
Automotive
Travel and Tourism
Food and Beverage
Education
Marketing
Legal
Procurement
Compliance
Finance
Business Development
Operations
Digital
Brand Management
Commercial
Marketing Director
Chief Marketing Officer
Marketing Manager
Brand Manager
Legal Counsel
Procurement Manager
Contract Manager
Agency Relations Manager
Digital Marketing Manager
Marketing Operations Manager
Compliance Officer
Data Protection Officer
Commercial Director
Business Development Manager
Account Director
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