1. Digital Marketing Services: Specific provisions for digital marketing, including social media, SEO, and online advertising

2. Traditional Marketing Services: Provisions for traditional marketing channels like print, TV, and radio

3. Data Protection and Privacy: Detailed provisions for handling personal data in marketing activities

4. Agency-Client Relationship: Specific terms for agency-of-record relationships

5. Exclusivity: Terms for exclusive marketing rights or territory restrictions

6. Sub-contracting: Provisions allowing or restricting use of subcontractors

7. Brand Guidelines: Detailed requirements for brand usage and compliance

8. Crisis Management: Procedures for handling marketing-related PR crises

9. Content Approval Process: Detailed workflow for content review and approval

1. Schedule A - Scope of Work: Detailed breakdown of specific marketing services and deliverables

2. Schedule B - Fee Structure: Comprehensive pricing, payment terms, and cost breakdowns

3. Schedule C - Campaign Calendar: Timeline of marketing campaigns and activities

4. Schedule D - Performance Metrics: Detailed KPIs and measurement criteria

5. Schedule E - Brand Guidelines: Client's branding requirements and usage guidelines

6. Schedule F - Approved Subcontractors: List of pre-approved third-party service providers

7. Appendix 1 - Reporting Templates: Standard formats for marketing performance reports

8. Appendix 2 - Approval Workflows: Documentation of content approval processes