White Label Agreement for Germany

White Label Agreement Template for Germany

A comprehensive agreement governed by German law that establishes the legal framework for one company (the provider) to allow another company (the reseller) to rebrand and sell the provider's products or services under their own brand name. The agreement addresses crucial aspects such as licensing rights, quality control, intellectual property protection, data privacy under GDPR, and specific German legal requirements. It includes detailed provisions for branding, service delivery, support obligations, and commercial terms while ensuring compliance with German commercial and civil law requirements.

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What is a White Label Agreement?

This White Label Agreement template is designed for use under German law when one business entity wishes to provide its products or services to another business entity for rebranding and resale. The document is particularly relevant in scenarios where companies want to expand their product portfolio without developing new products internally, or when providers want to extend their market reach through established brands. It incorporates specific requirements of German civil law (BGB), commercial law (HGB), and data protection regulations (GDPR/BDSG), while addressing critical business aspects such as intellectual property rights, quality control, service levels, and liability limitations. The agreement is structured to protect both parties' interests while ensuring compliance with German and EU regulatory requirements, making it suitable for both domestic German transactions and cross-border arrangements where German law is chosen as the governing law.

What sections should be included in a White Label Agreement?

1. Parties: Identification of the contracting parties - the white label provider and the reseller

2. Background: Context of the agreement and brief description of the business relationship

3. Definitions: Key terms used throughout the agreement

4. Appointment and Scope: Terms of appointment, scope of white labeling rights, and territory

5. License Grant: Specific rights granted for using the white label products/services

6. Branding Requirements: Rules for branding, rebranding, and use of trademarks

7. Quality Control: Standards, monitoring, and maintenance of product/service quality

8. Fees and Payment Terms: Pricing structure, payment terms, and invoicing procedures

9. Obligations of Provider: Provider's responsibilities including service delivery and support

10. Obligations of Reseller: Reseller's responsibilities including marketing and customer service

11. Intellectual Property Rights: Ownership and protection of IP rights

12. Confidentiality: Protection of confidential information and trade secrets

13. Data Protection: GDPR compliance and data handling requirements

14. Term and Termination: Duration, renewal, and termination provisions

15. Liability and Indemnification: Limitation of liability and indemnification obligations

16. Force Majeure: Handling of events beyond parties' reasonable control

17. Governing Law and Jurisdiction: Application of German law and jurisdiction

18. General Provisions: Standard boilerplate clauses including severability and entire agreement

What sections are optional to include in a White Label Agreement?

1. Exclusivity: Used when parties agree to exclusive rights in specific territories or markets

2. Minimum Purchase Requirements: Include when there are minimum volume or revenue commitments

3. Marketing and Promotion: Detailed marketing obligations and restrictions, if specific requirements exist

4. Training and Support: Include when extensive training or support services are part of the agreement

5. Insurance Requirements: Specific insurance obligations beyond standard coverage

6. Audit Rights: Include when detailed audit provisions are needed for compliance or revenue verification

7. Service Levels: Used when specific performance metrics and remedies need to be defined

8. Change Control: Include when formal processes for changes to products/services are required

What schedules should be included in a White Label Agreement?

1. Schedule 1 - Products and Services: Detailed description of white label products/services

2. Schedule 2 - Technical Specifications: Technical requirements and specifications

3. Schedule 3 - Service Level Agreement: Detailed service levels, metrics, and remedies

4. Schedule 4 - Fee Schedule: Detailed pricing, payment terms, and commission structures

5. Schedule 5 - Branding Guidelines: Specific requirements for branding and trademark usage

6. Schedule 6 - Support Services: Description of support services and procedures

7. Schedule 7 - Data Processing Agreement: GDPR-compliant data processing terms

8. Schedule 8 - Territory and Exclusivity Details: Specific geographical or market restrictions

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Jurisdiction

Germany

Publisher

Genie AI

Document Type

Agreement Contract

Cost

Free to use
Relevant legal definitions
Clauses
Relevant Industries

Software and Technology

Financial Services

Telecommunications

Manufacturing

Professional Services

E-commerce

Healthcare Technology

Digital Marketing

Consumer Goods

Energy and Utilities

Insurance

Payment Services

Cloud Services

Relevant Teams

Legal

Commercial

Business Development

Executive Leadership

Operations

Compliance

Product Management

Sales

Marketing

Information Technology

Partner Relations

Strategy

Procurement

Relevant Roles

Legal Counsel

Commercial Director

Business Development Manager

Chief Executive Officer

Chief Commercial Officer

Head of Partnerships

Product Manager

Operations Director

Compliance Officer

Chief Technology Officer

Sales Director

Contract Manager

Brand Manager

Licensing Manager

Strategic Alliance Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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