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1. Parties: Identification of the contracting parties including full legal names, registration numbers, and addresses
2. Background: Context of the marketing arrangement and brief description of each party's business
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing services to be provided
5. Term and Termination: Duration of the agreement and termination provisions
6. Fees and Payment Terms: Compensation structure, payment schedule, and invoicing requirements
7. Intellectual Property Rights: Ownership and usage rights of marketing materials and brand assets
8. Data Protection and GDPR Compliance: Obligations regarding personal data processing and protection
9. Confidentiality: Protection of confidential information shared during the engagement
10. Performance Metrics: KPIs and measurement criteria for marketing activities
11. Reporting Requirements: Frequency and content of marketing performance reports
12. Warranties and Representations: Standard warranties regarding service quality and compliance
13. Limitation of Liability: Limits on parties' liability and indemnification provisions
14. General Provisions: Standard legal clauses including governing law, notices, and amendment procedures
1. Digital Marketing Provisions: Specific terms for online marketing activities, used when digital marketing is part of the scope
2. Social Media Management: Terms specific to social media marketing, included when social media services are provided
3. Influencer Marketing: Requirements for influencer collaborations, used when influencer marketing is included
4. Content Creation Rights: Detailed terms for content creation and ownership, included when content creation is a significant component
5. Event Marketing: Specific provisions for marketing events, included when event organization is part of the services
6. International Marketing: Additional provisions for cross-border marketing activities, used when marketing extends beyond Austria
7. Agency-Client Relationship: Specific terms defining the relationship when contracting with an agency rather than individual provider
1. Schedule A - Service Specifications: Detailed breakdown of marketing services and deliverables
2. Schedule B - Fee Schedule: Detailed pricing structure and payment terms
3. Schedule C - Brand Guidelines: Client's branding requirements and usage guidelines
4. Schedule D - Performance Metrics and KPIs: Detailed metrics for measuring marketing success
5. Schedule E - Approved Marketing Channels: List of authorized marketing platforms and channels
6. Appendix 1 - Data Processing Agreement: GDPR-compliant data processing terms and procedures
7. Appendix 2 - Campaign Calendar: Timeline of planned marketing activities and campaigns
8. Appendix 3 - Contact Details: Key personnel and communication protocols
Advertising Materials
Applicable Laws
Approved Marketing Channels
Brand Guidelines
Campaign
Client
Client Materials
Commencement Date
Confidential Information
Content
Data Protection Laws
Deliverables
Digital Marketing Services
Effective Date
Fees
Force Majeure Event
GDPR
Intellectual Property Rights
Key Performance Indicators
Marketing Materials
Marketing Plan
Marketing Services
Media Buy
Personal Data
Project
Project Brief
Service Level Agreement
Service Provider
Social Media Platforms
Specifications
Target Audience
Term
Territory
Third Party Materials
Trademarks
Working Day
Scope of Work
Payment Terms
Intellectual Property
Data Protection
Confidentiality
Performance Metrics
Service Levels
Reporting
Warranties
Representations
Limitation of Liability
Indemnification
Term and Termination
Force Majeure
Assignment
Subcontracting
Compliance with Laws
Dispute Resolution
Governing Law
Notices
Amendment
Entire Agreement
Severability
Brand Protection
Marketing Standards
Content Approval
Media Rights
Digital Marketing
Social Media
Consumer Protection
Competition Law Compliance
Agency Relationship
Third Party Rights
Audit Rights
Retail
E-commerce
Technology
Financial Services
Healthcare
Consumer Goods
Professional Services
Entertainment
Hospitality
Education
Manufacturing
Real Estate
Telecommunications
Automotive
Food and Beverage
Legal
Marketing
Procurement
Compliance
Business Development
Operations
Finance
Communications
Brand Management
Digital Marketing
Chief Marketing Officer
Marketing Director
Brand Manager
Digital Marketing Manager
Marketing Operations Manager
Legal Counsel
Procurement Manager
Business Development Manager
Marketing Agency Director
Contract Manager
Marketing Consultant
Compliance Officer
Marketing Project Manager
Account Manager
Communications Director
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