1. Performance Metrics: Specific KPIs and performance measurement criteria, used when quantifiable targets are part of the agreement

2. Social Media Management: Specific terms for social media marketing services, included when social media management is part of the scope

3. Content Creation Rights: Detailed provisions for content creation and ownership, used when content creation is a significant component

4. Influencer Marketing: Terms specific to influencer engagement and management, included for influencer marketing campaigns

5. Agency of Record: Exclusive agency provisions, used when the agency is designated as the sole marketing service provider

6. International Marketing: Additional provisions for cross-border marketing activities, included for international campaigns

7. Crisis Management: Procedures for handling marketing-related crises, included for high-risk or sensitive industries

8. Regulatory Compliance Training: Requirements for staff training on regulatory compliance, included for regulated industries

1. Schedule A - Scope of Work: Detailed breakdown of marketing services, deliverables, and timelines

2. Schedule B - Fee Schedule: Detailed pricing, payment terms, and any performance-based compensation

3. Schedule C - Brand Guidelines: Client's branding requirements and usage guidelines

4. Schedule D - Approval Process: Workflow for content approval and campaign authorization

5. Schedule E - Key Personnel: List of key team members and their roles

6. Appendix 1 - Campaign Calendar: Planned marketing activities and campaign schedule

7. Appendix 2 - Reporting Templates: Standard formats for performance and activity reporting

8. Appendix 3 - Compliance Checklist: Regulatory compliance requirements and verification checklist