Marketing Consent Form for the United Kingdom

Marketing Consent Form Template for England and Wales

A Marketing Consent Form is a legal document used in England and Wales to obtain explicit permission from individuals for receiving marketing communications. The document ensures compliance with UK GDPR, Data Protection Act 2018, and Privacy and Electronic Communications Regulations (PECR). It clearly outlines the types of marketing communications, processing purposes, and provides individuals with their rights regarding consent withdrawal and data protection.

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What is a Marketing Consent Form?

The Marketing Consent Form is essential for businesses operating in England and Wales who wish to engage in marketing activities while complying with data protection regulations. This document is required whenever an organization plans to send marketing communications to individuals, whether through email, SMS, post, or other channels. It helps organizations demonstrate compliance with UK GDPR and PECR requirements for explicit consent, while providing transparency to individuals about how their data will be used for marketing purposes.

What sections should be included in a Marketing Consent Form?

1. Personal Information Collection: Details of what personal data is being collected and how it will be processed

2. Purpose of Processing: Clear explanation of how the data will be used for marketing purposes

3. Marketing Channels: Specification of communication methods (email, SMS, post, etc.) that will be used

4. Consent Declaration: Clear, unambiguous statement for obtaining specific consent

5. Right to Withdraw: Information about the right to withdraw consent and the process for doing so

What sections are optional to include in a Marketing Consent Form?

1. Third Party Sharing: Details about sharing of personal data with marketing partners and third parties

2. International Transfers: Information about transfers of personal data outside the UK

3. Profiling Information: Details about any automated decision-making or profiling used for marketing purposes

What schedules should be included in a Marketing Consent Form?

1. Privacy Policy Reference: Link or reference to the organization's full privacy policy

2. Marketing Partners List: Comprehensive list of third-party marketing partners if applicable

3. Communication Preferences Form: Detailed form allowing users to specify their communication preferences

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

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Assent Form

A legal template under English and Welsh law used to obtain formal agreement from individuals who may not have full legal capacity to provide consent.

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