Marketing Consent Form Template for New Zealand

A Marketing Consent Form is a legal document used in New Zealand to obtain explicit permission from individuals for receiving marketing communications. The document must comply with New Zealand's Privacy Act 2020 and the Unsolicited Electronic Messages Act 2007, ensuring transparent collection and use of personal information for marketing purposes. It outlines the types of marketing communications, data collection practices, and provides clear mechanisms for consent and withdrawal. The form serves as both a legal compliance tool and a means of building trust with customers while maintaining accurate records of marketing preferences.

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What is a Marketing Consent Form?

The Marketing Consent Form is essential for businesses operating in New Zealand that wish to engage in direct marketing activities while maintaining compliance with privacy and electronic messaging regulations. This document becomes necessary when organizations plan to collect personal information for marketing purposes, send commercial electronic messages, or conduct targeted marketing campaigns. The form must align with the Privacy Act 2020 and the Unsolicited Electronic Messages Act 2007, which require explicit consent for marketing communications. It typically includes details about the organization, the types of marketing communications to be sent, how personal information will be used, and clear opt-in/opt-out mechanisms. The document serves as evidence of compliance with legal requirements and helps organizations maintain clear records of marketing preferences.

What sections should be included in a Marketing Consent Form?

1. Individual's Details: Section for collecting the individual's identification information including name, contact details, and any relevant account or reference numbers

2. Organization Details: Information about the organization collecting the consent, including business name, contact information, and privacy officer contact details

3. Purpose of Collection: Clear explanation of why the personal information is being collected and how it will be used for marketing purposes

4. Types of Marketing Communications: Detailed list of the types of marketing communications the individual may receive (e.g., newsletters, promotional offers, product updates)

5. Consent Declaration: Express consent section with clear opt-in mechanisms for different types of marketing communications

6. Privacy Rights: Information about the individual's rights under the Privacy Act 2020, including right to access and correct information

7. Withdrawal of Consent: Clear explanation of how the individual can opt-out or withdraw consent in the future

What sections are optional to include in a Marketing Consent Form?

1. International Data Transfers: Required when personal information may be transferred outside New Zealand, explaining the countries involved and protection measures

2. Special Categories of Data: Required when collecting sensitive personal information that requires additional safeguards or explicit consent

3. Third-Party Sharing: Required when personal information will be shared with third parties for marketing purposes, detailing who the information will be shared with and why

4. Loyalty Program Details: Required when the marketing consent is tied to a loyalty or rewards program, explaining additional data collection and usage

What schedules should be included in a Marketing Consent Form?

1. Schedule 1 - Marketing Channels: Detailed list of all marketing channels (email, SMS, phone, postal mail, etc.) with specific consent checkboxes for each

2. Schedule 2 - Privacy Policy Summary: Summary of key points from the organization's privacy policy relevant to marketing communications

3. Schedule 3 - Opt-Out Procedures: Detailed instructions for opting out of different types of marketing communications, including relevant contact information and processes

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents

Jurisdiction

New Zealand

Publisher

Genie AI

Document Type

Consent Form

Sector

Marketing

Cost

Free to use

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