Endorsement Agreement Template for Singapore

An Endorsement Agreement is a legally binding contract that governs the relationship between brands and endorsers in Singapore, establishing clear terms for promotional activities while ensuring compliance with local advertising regulations and intellectual property laws. This document protects both parties by defining expectations, compensation, and legal obligations under Singapore's comprehensive regulatory framework.

When do you need this document?

You need an Endorsement Agreement whenever your business engages influencers, celebrities, or public figures to promote products or services in Singapore. This includes social media partnerships with content creators, celebrity brand ambassadorships, product placement arrangements, or any situation where someone will represent your brand publicly. The agreement becomes essential when payment or valuable consideration is involved, as it ensures compliance with the Singapore Code of Advertising Practice and protects your intellectual property rights. Without a proper agreement, you risk exposure to disputes over content ownership, usage rights, and regulatory violations that could damage your brand reputation.

Key legal considerations

Several critical legal elements require careful attention in your Endorsement Agreement. The scope of services clause must clearly define deliverables, including the number of posts, content types, and performance metrics to avoid disputes. Intellectual property provisions should specify who owns created content and how your trademarks can be used, ensuring protection under the Trade Marks Act. The compensation structure must detail payment terms, performance bonuses, and expense reimbursements to prevent financial disagreements. Include robust content approval processes that allow you to review materials before publication, ensuring brand alignment and regulatory compliance. Termination clauses should address early contract exit scenarios, including content removal obligations and compensation adjustments.

Legal requirements in Singapore

Singapore's legal framework imposes specific obligations on endorsement relationships that your agreement must address. The Singapore Code of Advertising Practice requires clear disclosure of paid partnerships, making transparency provisions mandatory in your contract. Under the Unfair Contract Terms Act, you cannot include unreasonably restrictive clauses that heavily favor one party, ensuring fair contract terms. The Civil Law Act governs contract formation and enforcement, requiring clear offer, acceptance, and consideration elements. Your agreement must comply with the Copyright Act 2021 regarding usage rights for creative content and the Consumer Protection (Fair Trading) Act for truthful advertising claims. Additionally, ensure your contract addresses data protection requirements under the Personal Data Protection Act when handling endorser personal information for marketing purposes.