Endorsement Agreement Template for Saudi Arabia

The Endorsement Agreement is a crucial document for businesses operating in Saudi Arabia who wish to leverage celebrity or influencer partnerships for marketing their products or services. It establishes a clear framework for the endorsement relationship while ensuring compliance with Saudi Arabian laws, including Sharia principles, commercial regulations, and advertising standards. This document is particularly important given the growing influence of social media marketing and the need to navigate local cultural sensitivities. The agreement typically covers essential elements such as scope of endorsement, compensation, approval rights, moral clauses, and intellectual property rights, while incorporating specific provisions required by Saudi law. It's designed to protect both the brand owner's interests and the endorser's rights while maintaining transparency and compliance with local regulations.

1. Parties: Identification of the endorser (individual/celebrity) and the company seeking endorsement, including full legal names and addresses

2. Background: Context of the agreement, brief description of the company's business, endorser's prominence/expertise, and purpose of the endorsement relationship

3. Definitions: Key terms used throughout the agreement, including 'Endorsed Products', 'Territory', 'Endorsement Materials', 'Intellectual Property Rights', etc.

4. Scope of Endorsement: Detailed description of endorsed products/services and specific endorsement activities permitted

5. Term and Territory: Duration of the agreement and geographical areas where the endorsement is valid

6. Endorser's Obligations: Specific duties, appearances, social media posts, exclusive arrangements, and compliance with Sharia principles

7. Company's Obligations: Support, materials, and resources to be provided by the company

8. Approval Rights: Process for approving endorsement materials and promotional content

9. Compensation: Payment terms, including base fees, royalties, and performance bonuses

10. Intellectual Property Rights: Usage rights, ownership of materials, and licensing terms

11. Compliance with Laws: Adherence to Saudi regulations, advertising standards, and Sharia principles

12. Representations and Warranties: Standard warranties and specific representations regarding halal compliance and cultural sensitivity

13. Termination: Conditions for ending the agreement and consequences of termination

14. Confidentiality: Protection of confidential information and trade secrets

15. General Provisions: Standard clauses including governing law, dispute resolution, and notices