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1. Parties: Identification of the endorser and the company/brand owner
2. Background: Context of the agreement and brief description of the parties' business/profile
3. Definitions: Key terms used throughout the agreement
4. Grant of Rights: Scope of endorsement rights granted by the endorser to the company
5. Term and Territory: Duration of the agreement and geographical scope of the endorsement
6. Endorser's Obligations: Specific duties, appearances, social media posts, and other promotional activities
7. Company's Obligations: Support, materials, and resources to be provided by the company
8. Approval Rights: Process for approving promotional materials and endorser's content
9. Compensation: Payment terms, including base fees, royalties, and performance bonuses
10. Intellectual Property Rights: Usage of endorser's name, image, and likeness, and protection of company's trademarks
11. Exclusivity: Restrictions on endorsing competing products or services
12. Compliance: Adherence to laws, regulations, and ethical guidelines
13. Representations and Warranties: Parties' assurances regarding their capacity and authority
14. Termination: Conditions for ending the agreement and consequences of termination
15. General Provisions: Standard legal clauses including governing law, notices, and amendments
1. Morality Clause: Provisions regarding endorser's conduct and reputation, used when public image is crucial
2. Social Media Guidelines: Specific rules for social media posts, needed when digital promotion is a key component
3. Product Integration: Details of how products will be integrated into endorser's activities, used for complex product placement arrangements
4. Performance Metrics: Specific KPIs and measurement criteria, included when compensation is tied to performance
5. International Rights: Additional provisions for international endorsements, needed for global campaigns
6. Crisis Management: Procedures for handling PR issues or controversies, important for high-profile endorsements
7. Insurance Requirements: Specific insurance coverage requirements, needed for high-risk activities
1. Schedule A - Compensation Details: Detailed breakdown of all payment terms, bonuses, and royalty calculations
2. Schedule B - Approved Products/Services: List of specific products or services covered by the endorsement
3. Schedule C - Appearance Schedule: Calendar of required appearances, events, or content creation dates
4. Schedule D - Approval Guidelines: Detailed procedures for content approval and turnaround times
5. Schedule E - Brand Guidelines: Company's branding requirements and usage guidelines
6. Appendix 1 - Social Media Requirements: Specific requirements for social media posts including frequency and format
7. Appendix 2 - Prohibited Categories: List of prohibited products, services, or activities under exclusivity provisions
Approved Products
Approved Services
Brand Guidelines
Campaign
Commencement Date
Commercial Rights
Company
Company Materials
Competing Products
Confidential Information
Content
Digital Platforms
Endorsement Activities
Endorsement Fee
Endorser
Endorser's Image Rights
Event
Exclusivity Period
Force Majeure Event
Intellectual Property Rights
Licensed Rights
Marketing Materials
Media Appearance
Name and Likeness
Net Sales
Performance Bonus
Personal Appearance
Promotion
Qualifying Revenue
Quarter
Royalty
Social Media Guidelines
Social Media Platforms
Sponsored Content
Term
Territory
Third Party Rights
Trade Marks
Working Day
Term
Territory
Exclusivity
Endorsement Obligations
Approval Rights
Content Creation
Social Media
Personal Appearances
Compensation
Payment Terms
Performance Bonuses
Intellectual Property
Moral Rights
Brand Protection
Confidentiality
Non-Competition
Representations and Warranties
Compliance with Laws
Morality
Force Majeure
Termination
Consequences of Termination
Insurance
Indemnification
Assignment
Publicity
Crisis Management
Dispute Resolution
Governing Law
Notices
Entire Agreement
Severability
Waiver
Amendment
Third Party Rights
Data Protection
Anti-Corruption
Consumer Protection
Sports & Athletics
Entertainment & Media
Fashion & Apparel
Consumer Goods
Technology
Food & Beverage
Cosmetics & Beauty
Luxury Goods
Gaming & eSports
Fitness & Wellness
Financial Services
Automotive
Travel & Tourism
Legal
Marketing
Brand Management
Public Relations
Social Media
Digital Marketing
Sponsorship
Business Development
Compliance
Contract Administration
Talent Management
Legal Counsel
Brand Manager
Marketing Director
Talent Manager
Commercial Director
Sponsorship Manager
Digital Marketing Manager
Social Media Manager
PR Director
Chief Marketing Officer
Business Development Manager
Compliance Officer
Contract Administrator
Entertainment Lawyer
Sports Marketing Manager
Influencer Relations Manager
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