Advertising Agency Contract for Singapore

Advertising Agency Contract Template for Singapore

This document is a comprehensive agreement governed by Singapore law that establishes the legal relationship between an advertising agency and its client. It details the scope of advertising services, deliverables, payment terms, intellectual property rights, and compliance requirements under Singapore's advertising regulations, including the Singapore Code of Advertising Practice (SCAP) and Personal Data Protection Act (PDPA). The contract addresses both traditional and digital advertising services while ensuring compliance with local advertising standards and data protection requirements.

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What is a Advertising Agency Contract?

The Advertising Agency Contract is essential for businesses engaging professional advertising services in Singapore. It establishes clear parameters for the agency-client relationship, covering campaign development, media buying, content creation, and performance metrics. This contract type is specifically designed to comply with Singapore's advertising regulations, data protection laws, and industry standards. It provides comprehensive protection for both parties while ensuring transparency in service delivery, pricing, and intellectual property rights management.

What sections should be included in a Advertising Agency Contract?

1. Parties: Identification of the advertising agency and the client, including registered addresses and company details

2. Background: Context of the agreement and brief description of the parties' intentions

3. Definitions: Key terms used throughout the agreement including advertising services, deliverables, and regulatory compliance terms

4. Scope of Services: Detailed description of advertising services to be provided, including creative development, media planning, and campaign execution

5. Term and Termination: Duration of the agreement and termination provisions, including notice periods and post-termination obligations

6. Fees and Payment Terms: Compensation structure, payment schedule, and related terms including agency fees, media costs, and production expenses

7. Intellectual Property Rights: Ownership and licensing of creative works and materials, including transfer of rights and usage restrictions

8. Confidentiality: Protection of confidential information, trade secrets, and proprietary information

9. Compliance with Laws: Obligation to comply with Singapore advertising laws, PDPA, and industry regulations

What sections are optional to include in a Advertising Agency Contract?

1. Performance Metrics: KPIs and measurement criteria for advertising campaign performance and digital marketing metrics

2. Third-Party Vendors: Terms relating to subcontractors, external suppliers, and their obligations

3. Data Protection: PDPA compliance obligations and data handling procedures

4. International Distribution: Terms for cross-border advertising and international campaign requirements

What schedules should be included in a Advertising Agency Contract?

1. Schedule 1: Service Level Agreement: Detailed service specifications, deliverables, and performance standards

2. Schedule 2: Fee Schedule: Detailed breakdown of fees, charges, and payment milestones

3. Schedule 3: Approval Process: Content approval workflow, timelines, and revision procedures

4. Appendix A: Brand Guidelines: Client's branding requirements, specifications, and usage guidelines

5. Appendix B: Campaign Brief: Specific campaign requirements, objectives, and target audience details

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Cost

Free to use

Relevant legal definitions

Clauses

Relevant Industries

Retail
Financial Services
Technology
F&B
Healthcare
Entertainment

Relevant Teams

Marketing
Legal
Finance
Procurement
Brand Management
Communications

Relevant Roles

Chief Marketing Officer
Marketing Director
Brand Manager
Procurement Manager
Legal Counsel
Agency Account Director

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What is a Advertising Agency Contract?

What sections should be included in a Advertising Agency Contract?

What sections are optional to include in a Advertising Agency Contract?

What schedules should be included in a Advertising Agency Contract?

Authors

Alex Denne

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