1. Digital Advertising Services: Specific terms for online advertising, social media, and digital campaigns

2. Media Buying Terms: Detailed terms for media purchasing and placement services, if agency handles media buying

3. Performance Metrics: KPIs and measurement criteria for campaign success, used when specific performance targets are agreed

4. International Advertising: Additional terms for cross-border advertising campaigns

5. Data Protection and Privacy: Enhanced privacy terms when handling sensitive customer data or conducting targeted advertising

6. Subcontractor Terms: Rules governing the use of third-party contractors or specialized service providers

7. Contest and Promotion Rules: Specific terms for managing promotional campaigns and contests

8. Crisis Management: Procedures for handling advertising-related controversies or emergency situations

1. Schedule A - Service Fee Schedule: Detailed breakdown of agency fees, hourly rates, and commission structures

2. Schedule B - Scope of Work Template: Template for defining specific campaign requirements and deliverables

3. Schedule C - Brand Guidelines: Client's branding requirements and style guidelines

4. Schedule D - Approval Workflow: Detailed workflow for creative approval process including timelines

5. Schedule E - Media Planning Guidelines: Parameters for media selection and placement strategies

6. Appendix 1 - Key Personnel: List of key agency team members assigned to the account

7. Appendix 2 - Reporting Templates: Standard formats for campaign performance and financial reporting

8. Appendix 3 - Technical Requirements: Technical specifications for different advertising formats and platforms