Advertising Agency Contract Template for Germany

1. Media Buying Services: Include when the agency will handle media purchasing on behalf of the client

2. Digital Marketing Services: Include for digital-specific advertising services and online campaign management

3. Performance Metrics: Include when specific KPIs and performance measurements are part of the agreement

4. Exclusivity: Include when the agency is granted exclusive rights or when working with competitor restrictions

5. International Campaigns: Include for cross-border advertising activities and international compliance

6. Agency Team: Include when specific team members or roles are crucial to the agreement

7. Subcontractors: Include when the agency may need to engage third-party service providers

8. Crisis Management: Include procedures for handling advertising-related crises or controversial situations

1. Schedule A - Service Level Agreement: Detailed specifications of service levels, response times, and quality standards

2. Schedule B - Fee Structure: Detailed breakdown of fees, commission rates, and payment calculations

3. Schedule C - Campaign Brief Template: Standard format for campaign briefs and requirements

4. Schedule D - Approval Workflow: Detailed steps and timelines for the approval process

5. Schedule E - Brand Guidelines: Client's branding requirements and style guidelines

6. Appendix 1 - Key Personnel: List of key team members and their roles

7. Appendix 2 - Technical Requirements: Technical specifications for deliverables

8. Appendix 3 - Reporting Templates: Standard formats for performance and campaign reporting