1. Parties: Identification of the advertising agency and the client, including their legal names, registration numbers, and addresses
2. Background: Context of the agreement and brief description of the parties' intention to enter into an advertising service relationship
3. Definitions: Key terms used throughout the agreement, including technical advertising terms and contract-specific definitions
4. Scope of Services: Detailed description of advertising services to be provided, including types of advertising, platforms, and campaigns
5. Agency Obligations: Specific responsibilities and duties of the advertising agency
6. Client Obligations: Client's responsibilities, including providing necessary information, approvals, and materials
7. Approval Process: Procedures for submitting, reviewing, and approving advertising materials and campaigns
8. Intellectual Property Rights: Ownership and licensing of creative works, existing IP, and campaign materials
9. Fees and Payment Terms: Compensation structure, payment schedule, and related financial terms
10. Term and Termination: Duration of the agreement and conditions for termination
11. Confidentiality: Protection of confidential information and trade secrets
12. Representations and Warranties: Parties' assurances regarding their capacity, authority, and service quality
13. Limitation of Liability: Boundaries of each party's liability and any indemnification provisions
14. Compliance with Laws: Obligation to comply with Indonesian advertising laws and regulations
15. Dispute Resolution: Process for resolving disputes, including jurisdiction and governing law
16. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment
