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1. Parties: Identifies the service provider (digital marketing agency) and the client, including their complete legal names, addresses, and registration details
2. Background: Brief context about the parties and purpose of the agreement
3. Definitions: Defines key terms used throughout the agreement, including technical digital marketing terminology
4. Scope of Services: Detailed description of digital marketing services to be provided, including specific platforms and channels
5. Term and Timelines: Duration of the agreement and key project milestones
6. Fees and Payment Terms: Pricing structure, payment schedule, and payment methods
7. Deliverables and Reporting: Specific outputs, metrics, and reporting requirements
8. Client Obligations: Client's responsibilities, including providing necessary access, content, and approvals
9. Intellectual Property Rights: Ownership and usage rights of created content and marketing materials
10. Data Protection and Privacy: Compliance with Philippine Data Privacy Act and handling of personal information
11. Confidentiality: Protection of confidential information shared between parties
12. Warranties and Representations: Guarantees about service quality and compliance with laws
13. Limitation of Liability: Limits on liability and indemnification provisions
14. Termination: Conditions and process for ending the agreement
15. General Provisions: Standard legal clauses including governing law, dispute resolution, and notices
1. Social Media Management: Detailed terms for social media account management when this service is included
2. Content Creation Services: Specific terms for content creation when this forms part of the service offering
3. SEO Services: Detailed terms for Search Engine Optimization services if included
4. Performance Marketing: Terms for paid advertising campaigns when included in the scope
5. Influencer Marketing: Terms governing influencer collaboration and management if applicable
6. Crisis Management: Procedures for handling social media or digital marketing crises
7. Third-Party Tools and Services: Terms regarding use of third-party marketing tools and platforms
8. Training and Knowledge Transfer: Terms for training client's staff on digital marketing tools if included
1. Schedule A - Service Level Agreement: Detailed metrics, KPIs, and performance standards
2. Schedule B - Fee Schedule: Detailed breakdown of fees, rates, and payment structures
3. Schedule C - Campaign Specifications: Specific details of planned marketing campaigns and initiatives
4. Schedule D - Brand Guidelines: Client's branding requirements and guidelines
5. Schedule E - Reporting Templates: Format and content of regular performance reports
6. Appendix 1 - Technical Requirements: Technical specifications and platform requirements
7. Appendix 2 - Content Calendar: Planned content schedule and posting frequency
8. Appendix 3 - Compliance Checklist: Checklist of regulatory requirements and platform guidelines
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