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1. Parties: Identification and details of the Media Agency and the Client
2. Background: Context of the agreement and brief description of the parties' intentions
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of media planning, buying, and management services to be provided
5. Agency Responsibilities: Specific obligations and duties of the media agency
6. Client Responsibilities: Client's obligations including providing necessary information and approvals
7. Fees and Payment Terms: Agency compensation structure, payment schedule, and related financial terms
8. Performance Metrics: Key performance indicators and measurement criteria
9. Intellectual Property Rights: Ownership and usage rights of creative materials and campaign assets
10. Confidentiality: Protection of confidential information and trade secrets
11. Data Protection and Privacy: GDPR compliance and data handling procedures
12. Term and Termination: Duration of the agreement and termination conditions
13. Liability and Indemnification: Limitation of liability and indemnification provisions
14. General Provisions: Standard legal clauses including governing law, jurisdiction, and notices
1. Digital Marketing Services: Specific provisions for digital marketing and programmatic advertising services
2. Social Media Management: Terms specific to social media planning and execution
3. Creative Services: Additional provisions if the agency provides creative development services
4. International Campaigns: Specific terms for managing campaigns across multiple jurisdictions
5. Media Auditing Rights: Client's rights to audit media buying and placement activities
6. Sustainability Requirements: Environmental and social responsibility requirements for campaigns
7. Crisis Management: Procedures for handling media crises and emergency situations
8. Sub-contractor Terms: Terms governing the use of sub-contractors or third-party services
1. Schedule 1: Service Level Agreement: Detailed service levels, response times, and performance standards
2. Schedule 2: Fee Structure: Detailed breakdown of fees, commission rates, and payment terms
3. Schedule 3: Approved Media Channels: List of approved media channels and platforms for campaigns
4. Schedule 4: Key Personnel: Details of key team members assigned to the client's account
5. Schedule 5: Reporting Requirements: Specific reporting formats, frequencies, and metrics
6. Appendix A: Campaign Brief Template: Standard template for campaign briefs and approvals
7. Appendix B: Brand Guidelines: Client's brand guidelines and requirements
8. Appendix C: Data Processing Agreement: Detailed GDPR-compliant data processing terms
9. Appendix D: Media Planning Calendar: Annual or quarterly media planning calendar
Agency Fee
Agency Services
Applicable Laws
Approved Media Plan
AVG/GDPR
Brand Guidelines
Campaign
Campaign Budget
Client Materials
Commission
Confidential Information
Data Protection Laws
Deliverables
Digital Media
Effective Date
Force Majeure
Intellectual Property Rights
Key Performance Indicators (KPIs)
Media Buying
Media Credits
Media Owner
Media Plan
Media Properties
Media Space
Nederlandse Reclame Code
Net Media Cost
Personal Data
Platform
Programmatic Advertising
Project
Quarter
Rebates
Reporting Period
Services
Service Levels
Social Media
Specification
Sub-contractor
Target Audience
Term
Territory
Third Party Costs
Traditional Media
Working Day
Service Scope
Agency Obligations
Client Obligations
Media Planning
Media Buying
Performance Measurement
Fees and Payments
Rebates and Commissions
Approvals and Authorization
Intellectual Property
Data Protection
Confidentiality
Non-Solicitation
Warranties
Indemnification
Limitation of Liability
Force Majeure
Term and Duration
Termination
Post-Termination Obligations
Audit Rights
Compliance with Laws
Anti-Bribery
Competition
Assignment
Subcontracting
Notice
Dispute Resolution
Governing Law
Entire Agreement
Severability
Amendment
Third Party Rights
Waiver
Retail
Consumer Goods
Financial Services
Technology
Healthcare
Automotive
Entertainment
Travel and Tourism
Telecommunications
Education
Real Estate
Professional Services
Non-profit Organizations
Government Agencies
Energy and Utilities
Legal
Marketing
Finance
Procurement
Brand Management
Digital Marketing
Communications
Compliance
Business Development
Operations
Chief Marketing Officer
Marketing Director
Media Director
Procurement Manager
Legal Counsel
Finance Director
Brand Manager
Digital Marketing Manager
Advertising Manager
Contract Manager
Marketing Operations Manager
Chief Financial Officer
Communications Director
Business Development Director
Agency Relations Manager
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