Document background
The Media Agency Contract serves as the primary legal framework for establishing and managing the relationship between advertisers and their appointed media agencies in the Philippines. This document is essential when a company needs to engage professional media services for advertising campaign planning, execution, and optimization. It encompasses detailed provisions for media strategy, buying services, performance measurement, and financial terms, while ensuring compliance with Philippine media and advertising regulations, including the Civil Code, Consumer Act, and Data Privacy Act. The contract typically includes specific clauses addressing both traditional and digital media channels, transparency in media buying, agency remuneration, and audit rights. It's particularly important in the Philippine context where media landscape combines traditional channels with rapidly growing digital platforms, requiring careful consideration of local media ownership rules and content restrictions.
