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1. Parties: Identification of the Media Agency and the Client, including their registered addresses and company details
2. Background: Context of the agreement, including the agency's expertise and the client's desire to engage their services
3. Definitions: Detailed definitions of key terms used throughout the agreement
4. Appointment and Scope of Services: Formal appointment of the agency and detailed outline of core services to be provided
5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination
6. Agency Obligations: Detailed responsibilities and commitments of the media agency
7. Client Obligations: Client's responsibilities, including provision of information and approvals
8. Fees and Payment Terms: Compensation structure, payment schedules, and related financial terms
9. Intellectual Property Rights: Ownership and usage rights of creative materials and campaign assets
10. Confidentiality: Protection of confidential information from both parties
11. Data Protection and POPIA Compliance: Obligations regarding personal information handling and data protection
12. Performance Metrics and Reporting: KPIs, reporting requirements, and performance evaluation criteria
13. Warranties and Indemnities: Guarantees provided by both parties and protection against claims
14. General Provisions: Standard legal clauses including notices, governing law, and dispute resolution
1. Digital Marketing Services: Detailed terms for digital marketing services, required when the scope includes online advertising and social media
2. Traditional Media Services: Specific terms for traditional media (TV, radio, print), included when relevant to the service scope
3. Creative Services: Terms governing creative development and approval processes, if the agency provides creative services
4. B-BBEE Compliance: Specific provisions regarding B-BBEE compliance and reporting, required for certain contract values or public sector clients
5. International Campaigns: Additional terms for managing international media campaigns, included when campaigns extend beyond South Africa
6. Agency of Record: Specific terms defining exclusive agency relationship, included when the agency is appointed as the sole media agency
7. Crisis Management: Procedures for handling media crises and emergency response, important for high-profile clients
8. Influencer Marketing: Terms governing influencer engagement and management, when influencer marketing is part of the scope
1. Schedule A - Scope of Services: Detailed breakdown of all services to be provided, including specific deliverables and exclusions
2. Schedule B - Fee Structure: Detailed fee calculations, commission structures, and payment terms
3. Schedule C - Key Personnel: List of key team members and their roles in service delivery
4. Schedule D - Service Level Agreement: Specific performance metrics, response times, and service standards
5. Schedule E - Media Planning Guidelines: Agreed guidelines and principles for media planning and buying
6. Schedule F - Approval Process: Detailed workflow for approvals and sign-offs
7. Appendix 1 - Standard Rate Card: Agency's standard rates for various services and media types
8. Appendix 2 - Reporting Templates: Standard templates for regular reporting and performance measurement
Advertising Standards
Agency Fee
Agency of Record
Applicable Laws
Approved Media Plan
B-BBEE
Brand Guidelines
Business Day
Campaign
Campaign Budget
Client Materials
Commission
Commencement Date
Confidential Information
Data Protection Laws
Deliverables
Digital Media
Effective Date
Force Majeure
Initial Term
Intellectual Property Rights
Key Performance Indicators
Media Buying
Media Credits
Media Outlets
Media Plan
Media Planning
Media Properties
Media Schedule
Media Spend
Personal Information
POPIA
Related Parties
Renewal Term
Reports
Services
Service Levels
Standard Rate Card
Target Audience
Term
Territory
Third Party Costs
Traditional Media
Year
Term
Services
Media Planning and Buying
Agency Obligations
Client Obligations
Fees and Payment
Approvals
Performance Metrics
Reporting
Intellectual Property
Confidentiality
Data Protection
POPIA Compliance
B-BBEE
Warranties
Indemnification
Limitation of Liability
Force Majeure
Termination
Post-Termination Obligations
Non-Solicitation
Assignment
Subcontracting
Notices
Entire Agreement
Amendment
Severability
Waiver
Governing Law
Dispute Resolution
Third Party Rights
Anti-Corruption
Competition Law Compliance
Agency of Record
Media Credits
Audit Rights
Retail
Financial Services
Technology
Telecommunications
Automotive
Fast-Moving Consumer Goods (FMCG)
Healthcare
Entertainment
Travel and Tourism
Education
Real Estate
Professional Services
Non-Profit Organizations
Government and Public Sector
Manufacturing
Energy and Utilities
Legal
Marketing
Procurement
Finance
Compliance
Brand Management
Digital Marketing
Media Operations
Commercial Operations
Risk Management
Marketing Operations
Chief Marketing Officer
Marketing Director
Media Director
Procurement Manager
Legal Counsel
Advertising Manager
Brand Manager
Digital Marketing Manager
Marketing Operations Manager
Account Director
Media Buying Manager
Commercial Director
Compliance Officer
Contract Manager
Finance Director
Marketing Procurement Specialist
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