Media Agency Contract for United Arab Emirates

Media Agency Contract Template for United Arab Emirates

A comprehensive legal agreement governed by UAE law that establishes the relationship between a media agency and its client for the provision of media planning, buying, and management services. The document outlines the scope of services, responsibilities, compensation structure, and compliance requirements in accordance with UAE media regulations and commercial laws. It includes specific provisions for both traditional and digital media services, performance metrics, approval processes, and risk allocation, while ensuring alignment with UAE's strict media content and advertising standards.

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What is a Media Agency Contract?

The Media Agency Contract serves as the foundational document governing the relationship between media agencies and their clients in the UAE market. This agreement is essential for businesses seeking professional media planning, buying, and management services, ensuring compliance with UAE's media regulations and commercial laws. The contract addresses crucial aspects such as service scope, performance standards, compensation structures, and regulatory compliance, while incorporating specific requirements under UAE federal laws including the Press and Publications Law, Cyber Crime Law, and relevant media regulations. It's particularly important given the UAE's strict content standards and the evolving digital media landscape. The Media Agency Contract should be used when engaging a professional media agency for comprehensive media services, whether for traditional media, digital platforms, or integrated campaigns.

What sections should be included in a Media Agency Contract?

1. Parties: Identification of the Media Agency and the Client, including full legal names, addresses, and registration details

2. Background: Context of the agreement and brief overview of the parties' intentions

3. Definitions: Key terms used throughout the agreement, including media-specific terminology

4. Appointment and Scope of Services: Formal appointment of the agency and detailed description of media services to be provided

5. Agency Obligations: Detailed responsibilities of the agency, including service standards and compliance requirements

6. Client Obligations: Client's responsibilities, including provision of materials and approvals

7. Fees and Payment Terms: Compensation structure, payment schedule, and related financial terms

8. Approval Process: Procedures for obtaining client approval on media plans and materials

9. Intellectual Property Rights: Ownership and usage rights of creative materials and media content

10. Confidentiality: Protection of confidential information and trade secrets

11. Term and Termination: Duration of the agreement and termination provisions

12. Compliance with Laws: Adherence to UAE media laws and regulations

13. Liability and Indemnification: Risk allocation between parties and indemnification obligations

14. Governing Law and Jurisdiction: UAE law as governing law and jurisdiction specifications

What sections are optional to include in a Media Agency Contract?

1. Digital Media Services: Specific provisions for digital media services, including social media management and online advertising

2. Performance Metrics: KPIs and performance measurement criteria for agency services

3. Data Protection: Specific provisions for handling personal data and compliance with data protection laws

4. Exclusivity: Terms regarding exclusive agency appointment, if applicable

5. Insurance: Requirements for professional indemnity and other relevant insurance coverage

6. Force Majeure: Provisions for unforeseen circumstances affecting contract performance

7. Anti-Corruption: Compliance with anti-corruption laws and ethical business practices

8. Subcontracting: Terms governing the agency's right to subcontract services

What schedules should be included in a Media Agency Contract?

1. Schedule 1 - Scope of Services: Detailed breakdown of all media services to be provided

2. Schedule 2 - Fee Structure: Detailed fee calculations, commission rates, and payment terms

3. Schedule 3 - Service Level Agreement: Specific performance standards and service levels

4. Schedule 4 - Approved Media Channels: List of approved media channels and platforms

5. Schedule 5 - Key Personnel: Details of key team members assigned to the account

6. Appendix A - Reporting Templates: Standard templates for performance and financial reporting

7. Appendix B - Approval Forms: Standard forms for client approvals and authorizations

8. Appendix C - Compliance Checklist: Checklist ensuring compliance with UAE media regulations

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Publisher

Genie AI

Document Type

Agency Agreement

Cost

Free to use
Relevant Industries

Retail

Consumer Goods

Financial Services

Real Estate

Hospitality

Technology

Automotive

Healthcare

Education

Entertainment

Telecommunications

Professional Services

Tourism

Food & Beverage

Government & Public Sector

Relevant Teams

Legal

Marketing

Finance

Procurement

Compliance

Digital Marketing

Brand Management

Commercial Operations

Risk Management

Corporate Communications

Relevant Roles

Chief Marketing Officer

Marketing Director

Media Manager

Procurement Manager

Legal Counsel

Commercial Director

Finance Director

Brand Manager

Digital Marketing Manager

Advertising Manager

Contract Manager

Compliance Officer

Account Director

Media Planning Director

Chief Financial Officer

Chief Executive Officer

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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