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1. Parties: Identification of the service provider and client, including full legal names and registered addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Definitions of key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing services to be provided
5. Service Provider Obligations: Key responsibilities and commitments of the marketing service provider
6. Client Obligations: Client's responsibilities, including provision of materials and approvals
7. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing requirements
8. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
9. Data Protection and Privacy: GDPR compliance requirements and data handling procedures
10. Confidentiality: Protection of confidential information exchanged during the service provision
11. Term and Termination: Duration of agreement and termination provisions
12. Liability and Indemnification: Limitation of liability and indemnification obligations
13. General Provisions: Standard boilerplate clauses including governing law, notices, and amendment procedures
1. Service Levels: Specific performance metrics and KPIs, recommended when precise service standards need to be measured
2. Third-Party Vendors: Terms governing the use of third-party services or tools, needed when subcontractors or external platforms are involved
3. International Transfer of Data: Additional data protection provisions for cross-border data transfers, required when marketing activities involve multiple jurisdictions
4. Compliance with Industry Standards: Specific provisions for regulated industries or specialized marketing activities
5. Crisis Management: Procedures for handling marketing emergencies or reputation management issues, recommended for high-profile campaigns
6. Non-Compete: Restrictions on working with competitors, optional based on market sensitivity
7. Insurance Requirements: Specific insurance coverage requirements, recommended for high-value campaigns or high-risk activities
1. Schedule 1 - Scope of Services: Detailed breakdown of marketing services, deliverables, and timelines
2. Schedule 2 - Fee Schedule: Detailed pricing structure, including rates for different services and payment milestones
3. Schedule 3 - Service Levels and KPIs: Specific performance metrics and measurement criteria
4. Schedule 4 - Approved Subcontractors: List of pre-approved third-party vendors and their roles
5. Schedule 5 - Client Brand Guidelines: Client's branding requirements and usage guidelines
6. Appendix A - Data Processing Agreement: GDPR-compliant data processing terms and procedures
7. Appendix B - Campaign Brief Template: Standard template for campaign briefing and approval process
Services
Deliverables
Charges
Client
Service Provider
Commencement Date
Term
Service Levels
KPIs
Marketing Materials
Campaign
Intellectual Property Rights
Client Materials
Confidential Information
Data Protection Laws
Personal Data
Processing
Marketing Strategy
Approved Media
Brand Guidelines
Creative Works
Force Majeure Event
Good Industry Practice
Working Day
Territory
Target Audience
Marketing Budget
Advertising Standards
Project Plan
Milestone
Campaign Brief
Third Party Materials
Subcontractor
Performance Reports
Client Approvals
Response Time
Media Plan
Digital Platform
Social Media
Content Calendar
Agency Team
Client Representative
Applicable Laws
Marketing Channels
Success Metrics
Marketing Analytics
Change Request
Urgent Changes
Review Period
Acceptance Criteria
Payment Terms
Payment Terms
Intellectual Property Rights
Data Protection
Confidentiality
Performance Standards
Warranties
Liability
Indemnification
Term and Termination
Force Majeure
Client Obligations
Service Provider Obligations
Compliance with Laws
Advertising Standards
Quality Requirements
Approval Process
Change Control
Staff and Resources
Subcontracting
Reporting
Audit Rights
Insurance
Non-Compete
Non-Solicitation
Assignment
Notices
Governing Law
Dispute Resolution
Entire Agreement
Severability
Third Party Rights
Amendment
Waiver
Relationship of Parties
Anti-Bribery
Data Security
Brand Protection
Service Levels
Marketing Standards
Content Rights
Campaign Approval
Digital Marketing
Social Media Usage
Crisis Management
Budget Management
Retail
E-commerce
Technology
Financial Services
Healthcare
Professional Services
Consumer Goods
Entertainment
Real Estate
Hospitality
Education
Manufacturing
Telecommunications
Non-profit
Automotive
Legal
Marketing
Procurement
Finance
Compliance
Digital Marketing
Brand Management
Communications
Business Development
Operations
Chief Marketing Officer
Marketing Director
Brand Manager
Marketing Manager
Procurement Manager
Legal Counsel
Contract Manager
Business Development Manager
Digital Marketing Manager
Communications Director
Agency Relations Manager
Marketing Operations Manager
Compliance Officer
Data Protection Officer
Finance Manager
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