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1. Parties: Identification of the service provider and client, including full legal names and registered addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of marketing services to be provided
5. Term and Commencement: Duration of the agreement and start date
6. Fees and Payment Terms: Pricing structure, payment schedule, and invoicing requirements
7. Service Provider's Obligations: Key responsibilities and commitments of the marketing agency
8. Client's Obligations: Client's responsibilities including provision of materials and approvals
9. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
10. Confidentiality: Protection of confidential information and trade secrets
11. Data Protection: Compliance with UAE data protection laws and handling of personal data
12. Compliance with Laws: Adherence to UAE marketing and advertising regulations
13. Termination: Conditions and process for ending the agreement
14. Governing Law and Jurisdiction: Application of UAE law and dispute resolution procedures
1. Performance Metrics: Specific KPIs and success metrics, recommended for performance-based contracts
2. Social Media Management: Specific terms for social media marketing services, if included
3. Content Creation Rights: Detailed content ownership and usage terms, important for content-heavy campaigns
4. Third-Party Contractors: Terms for using subcontractors or third-party services
5. Brand Guidelines: Client's branding requirements and usage guidelines
6. Crisis Management: Procedures for handling marketing-related crisis situations
7. Non-Compete: Restrictions on working with competing businesses
8. Insurance Requirements: Specific insurance coverage requirements for high-value campaigns
1. Schedule 1 - Scope of Services: Detailed breakdown of marketing services, deliverables, and timelines
2. Schedule 2 - Fee Schedule: Detailed pricing structure, including rates for different services
3. Schedule 3 - Service Level Agreement: Performance standards and response times
4. Schedule 4 - Approved Marketing Channels: List of authorized marketing platforms and channels
5. Schedule 5 - Reporting Requirements: Format and frequency of marketing performance reports
6. Appendix A - Brand Guidelines: Client's branding rules and requirements
7. Appendix B - Compliance Checklist: UAE marketing regulatory compliance requirements
8. Appendix C - Key Personnel: List of key team members and their roles
Services
Deliverables
Campaign
Marketing Materials
Intellectual Property Rights
Confidential Information
Client Data
Personal Data
Marketing Strategy
Performance Metrics
Service Levels
Marketing Channels
Digital Platforms
Social Media
Content
Advertising Standards
Brand Guidelines
Project Timeline
Approval Process
Territory
Effective Date
Fees
Payment Terms
Force Majeure
Business Day
Marketing Budget
Target Audience
Campaign Period
Key Performance Indicators
Client Materials
Agency Team
Reporting Period
Media Plan
Creative Brief
Advertising Materials
Compliance Requirements
Marketing Analytics
Service Provider
Client
Commencement Date
Term
Termination Date
Dispute
Governing Law
Jurisdiction
Term and Duration
Scope of Services
Service Provider Obligations
Client Obligations
Fees and Payment
Intellectual Property Rights
Confidentiality
Data Protection
Performance Standards
Approval Process
Regulatory Compliance
Warranties and Representations
Limitation of Liability
Indemnification
Force Majeure
Termination
Non-Solicitation
Non-Competition
Assignment
Subcontracting
Dispute Resolution
Governing Law
Amendments
Notices
Entire Agreement
Severability
Waiver
Third Party Rights
Consumer Protection
Brand Protection
Quality Control
Reporting Requirements
Record Keeping
Insurance
Marketing Standards Compliance
Retail
E-commerce
Financial Services
Real Estate
Hospitality
Technology
Healthcare
Education
Professional Services
Consumer Goods
Automotive
Entertainment
Tourism
Food and Beverage
Marketing
Legal
Procurement
Business Development
Communications
Brand Management
Digital Marketing
Compliance
Commercial
Operations
Marketing Director
Chief Marketing Officer
Business Development Manager
Brand Manager
Marketing Manager
Legal Counsel
Procurement Manager
Commercial Director
Agency Account Manager
Digital Marketing Manager
Communications Director
Compliance Officer
Contract Manager
Business Owner
CEO
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