1. Performance Metrics: Specific KPIs and performance measurement criteria - include when the agreement involves measurable marketing outcomes

2. Subcontracting: Terms for engaging third-party contractors - include when subcontracting is anticipated

3. International Services: Provisions for cross-border services - include for international marketing campaigns

4. Social Media Management: Specific terms for social media account management - include when social media services are part of the scope

5. Crisis Management: Procedures for handling marketing crises or reputation management - include for high-profile clients or sensitive industries

6. Non-Compete: Restrictions on working with competitors - include when dealing with sensitive market segments

7. Agency-Client Relationship: Clarification of agency status - include when the marketing provider acts as an agent for media buying

8. Content Ownership Transition: Procedures for transferring content and assets upon termination - include for complex digital marketing arrangements

1. Schedule 1 - Scope of Services: Detailed breakdown of specific marketing services, deliverables, and timelines

2. Schedule 2 - Fee Schedule: Detailed pricing, rate cards, and payment milestones

3. Schedule 3 - Service Levels: Performance standards, response times, and quality metrics

4. Schedule 4 - Approved Subcontractors: List of pre-approved third-party service providers

5. Schedule 5 - Brand Guidelines: Client's branding requirements and usage guidelines

6. Appendix A - Reporting Templates: Standard formats for marketing performance reports and analytics

7. Appendix B - Approval Process: Workflow for content approval and campaign sign-off

8. Appendix C - Technical Requirements: Technical specifications for digital marketing deliverables