1. Performance Metrics: Specific KPIs and performance standards - include when measurable metrics are part of the agreement

2. Social Media Management: Specific terms for social media account management and content - include when social media services are part of scope

3. Content Creation and Approval Process: Detailed process for content creation and client approval - include for content-heavy marketing services

4. International Marketing Provisions: Specific provisions for international marketing activities - include when services cross borders

5. Agency of Record Provisions: Exclusive agency terms - include when the agreement is for primary agency services

6. Influencer Marketing Terms: Specific provisions for influencer engagement - include when influencer marketing is part of scope

7. Crisis Management: Procedures for handling marketing-related crises - include for high-profile or sensitive marketing campaigns

1. Schedule A - Scope of Services: Detailed breakdown of all marketing services and deliverables

2. Schedule B - Fee Schedule: Detailed pricing, rate cards, and payment terms

3. Schedule C - Service Levels: Specific performance metrics, response times, and quality standards

4. Schedule D - Brand Guidelines: Client's branding requirements and guidelines

5. Schedule E - Approved Subcontractors: List of approved third-party vendors or subcontractors

6. Appendix 1 - Campaign Calendar: Planned marketing activities and timeline

7. Appendix 2 - Reporting Templates: Standard formats for marketing performance reports