The Marketing Services Agreement serves as a crucial legal instrument for businesses operating in the Philippines who seek to formalize their marketing service arrangements. This document is essential when a company wishes to engage external marketing expertise while clearly defining the scope of services, deliverables, and commercial terms. The agreement ensures compliance with Philippine laws including the Civil Code, Consumer Act, and Data Privacy Act, while protecting both parties' interests in areas such as intellectual property rights, confidentiality, and service delivery standards. It is particularly relevant in today's digital age where marketing services often span multiple channels and require careful consideration of online and offline marketing activities.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Your data doesn't train Genie's AI
You keep IP ownership of your docs
Alternatively...
1. Parties: Identifies and provides full details of the service provider and client
2. Background: Sets out the context of the agreement and basic intentions of the parties
3. Definitions: Defines key terms used throughout the agreement
4. Scope of Services: Detailed description of the marketing services to be provided
5. Term and Termination: Duration of the agreement and conditions for termination
6. Fees and Payment Terms: Pricing structure, payment schedule, and related financial terms
7. Obligations of Service Provider: Key responsibilities and commitments of the marketing service provider
8. Client Obligations: Responsibilities and commitments of the client
9. Intellectual Property Rights: Ownership and usage rights of marketing materials and content
10. Confidentiality: Protection of confidential information and trade secrets
11. Data Protection and Privacy: Compliance with Philippine Data Privacy Act and data handling procedures
12. Warranties and Representations: Guarantees made by both parties regarding their capabilities and rights
13. Limitation of Liability: Limits on parties' liability and exclusions
14. Force Majeure: Provisions for unforeseen circumstances preventing performance
15. General Provisions: Standard boilerplate clauses including notices, amendments, and governing law
1. Performance Metrics: Specific KPIs and performance measurement criteria - include when quantifiable metrics are part of the agreement
2. Digital Marketing Services: Specific provisions for online marketing activities - include when digital marketing is a key component
3. Social Media Management: Terms specific to social media account management - include when social media services are provided
4. Content Creation Rights: Detailed terms for content creation and ownership - include when significant content creation is involved
5. Influencer Marketing: Terms governing influencer engagement - include when influencer marketing is part of services
6. International Marketing: Provisions for cross-border marketing activities - include when marketing extends beyond Philippines
7. Agency-Client Relationship: Specific terms defining agency of record status - include when exclusive relationship is contemplated
8. Compliance with Industry Standards: Specific industry compliance requirements - include for regulated industries
1. Schedule A - Service Specifications: Detailed breakdown of marketing services and deliverables
2. Schedule B - Fee Structure: Detailed pricing, rate cards, and payment terms
3. Schedule C - Key Personnel: List of key team members and their roles
4. Schedule D - Brand Guidelines: Client's branding requirements and guidelines
5. Schedule E - Service Level Agreement: Performance standards and response times
6. Schedule F - Approved Subcontractors: List of pre-approved subcontractors or vendors
7. Appendix 1 - Campaign Calendar: Planned marketing activities and timeline
8. Appendix 2 - Reporting Templates: Standard formats for performance and activity reporting
Authors
Find the document you need
No items found.
Genie’s Security Promise
Genie is the safest place to draft. Here’s how we prioritise your privacy and security.
Your data is private:
We do not train on your data; Genie’s AI improves independently
All data stored on Genie is private to your organisation
Your documents are protected:
Your documents are protected by ultra-secure 256-bit encryption
We are ISO27001 certified, so your data is secure
Organizational security:
You retain IP ownership of your documents and their information
You have full control over your data and who gets to see it
