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1. Parties: Identification of the service provider (digital marketing agency) and the client, including their registered addresses and company details
2. Background: Context of the agreement, brief description of the client's business and their digital marketing needs
3. Definitions: Definitions of key terms used throughout the agreement, including technical marketing terms
4. Scope of Services: Detailed description of digital marketing services to be provided, including specific platforms and channels
5. Service Provider's Obligations: Key responsibilities and commitments of the digital marketing agency
6. Client's Obligations: Client's responsibilities, including provision of materials, approvals, and access to accounts
7. Performance Metrics and Reporting: KPIs, reporting frequency, and measurement criteria for campaign success
8. Data Protection and Privacy: Compliance with Indian data protection laws and handling of customer data
9. Intellectual Property Rights: Ownership and usage rights of marketing materials, content, and campaign assets
10. Fees and Payment Terms: Service fees, payment schedule, and additional costs
11. Term and Termination: Contract duration, renewal terms, and termination conditions
12. Confidentiality: Protection of confidential information shared during the engagement
13. Representations and Warranties: Standard warranties about service quality and compliance with laws
14. Limitation of Liability: Caps on liability and exclusions of certain types of damages
15. Force Majeure: Provisions for handling events beyond parties' control
16. Dispute Resolution: Process for resolving disputes, including jurisdiction and governing law
17. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment
1. Social Media Management: Specific terms for social media account management, content creation, and community engagement
2. Influencer Marketing: Terms governing influencer selection, compensation, and compliance with advertising standards
3. Paid Advertising Services: Terms specific to managing paid advertising campaigns, including budget management and platform-specific requirements
4. Content Creation and Approval: Detailed process for content creation, approval workflows, and revision cycles
5. International Marketing: Additional terms for multi-territory campaigns, including language requirements and local law compliance
6. Crisis Management: Procedures for handling social media crises or negative publicity
7. Website Development and Maintenance: Terms specific to website updates and maintenance if included in digital marketing scope
8. Training and Knowledge Transfer: Terms for training client's staff on digital marketing tools and processes
1. Schedule A - Service Level Agreement: Detailed metrics, response times, and performance standards
2. Schedule B - Fee Schedule: Detailed breakdown of fees, rate cards, and payment milestones
3. Schedule C - Approved Platforms and Channels: List of social media platforms, advertising channels, and other digital platforms covered
4. Schedule D - Reporting Templates: Templates and formats for regular performance reports and analytics
5. Schedule E - Brand Guidelines: Client's branding requirements and guidelines for digital content
6. Schedule F - Campaign Calendar: High-level marketing calendar and campaign schedule
7. Appendix 1 - Technical Specifications: Technical requirements for digital assets and deliverables
8. Appendix 2 - Compliance Checklist: Checklist of regulatory requirements and platform-specific guidelines
Affiliate
Agency
Agency Personnel
Applicable Laws
Approved Platforms
ASCI Guidelines
Brand Guidelines
Campaign
Campaign Calendar
Client
Client Materials
Commencement Date
Confidential Information
Content
Deliverables
Digital Advertising
Digital Assets
Digital Marketing Services
Effective Date
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Marketing Budget
Personal Data
Platform Terms
Project Timeline
Regulated Content
Reporting Period
Services
Service Level Agreement
Social Media Accounts
Social Media Platforms
Specifications
Subcontractors
Term
Territory
Third Party Materials
User Data
Working Day
Services
Scope of Work
Payment Terms
Performance Metrics
Service Levels
Data Protection
Privacy
Intellectual Property
Confidentiality
Warranties
Indemnification
Limitation of Liability
Term and Termination
Force Majeure
Compliance with Laws
Regulatory Compliance
Social Media Usage
Content Rights
Reporting Requirements
Approval Process
Subcontracting
Non-Solicitation
Dispute Resolution
Governing Law
Assignment
Entire Agreement
Amendment
Severability
Notices
Third Party Rights
Platform Compliance
Consumer Protection
Advertising Standards
Agency Obligations
Client Obligations
Budget Management
Campaign Management
Crisis Management
Account Access
Audit Rights
Retail
E-commerce
Technology
Healthcare
Education
Financial Services
Real Estate
Hospitality
Manufacturing
Consumer Goods
Professional Services
Entertainment
Automotive
Travel and Tourism
Non-profit Organizations
Food and Beverage
Legal
Marketing
Digital
Procurement
Compliance
Finance
Brand Management
Operations
Business Development
Information Technology
Marketing Director
Digital Marketing Manager
Chief Marketing Officer
Legal Counsel
Procurement Manager
Business Development Manager
Social Media Manager
Content Marketing Manager
Brand Manager
Compliance Officer
Chief Digital Officer
Marketing Operations Manager
Agency Relations Manager
Contract Manager
Chief Technology Officer
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