Social Media Management Contract Template for Indonesia

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Key Requirements PROMPT example:

Social Media Management Contract

"I need a Social Media Management Contract for my small fashion boutique in Jakarta, engaging a freelance social media manager to handle our Instagram and TikTok accounts starting March 2025, with monthly performance reviews and content approval processes."

Document background
The Social Media Management Contract serves as a crucial legal framework for businesses and organizations operating in Indonesia who wish to outsource their social media presence to professional managers or agencies. This document is essential in today's digital business environment, where social media plays a vital role in brand building, customer engagement, and marketing strategies. The contract encompasses all aspects of social media management, including content creation, posting schedules, engagement metrics, crisis management, and compliance with Indonesian digital regulations such as the ITE Law and PDP Law. It's particularly relevant given Indonesia's large social media user base and stringent digital content regulations. The agreement protects both parties by clearly defining responsibilities, deliverables, performance metrics, and intellectual property rights while ensuring compliance with local laws governing electronic transactions and data protection.
Suggested Sections

1. Parties: Identification of the service provider (social media manager) and the client, including their legal details and addresses

2. Background: Context of the agreement and brief description of the parties' intention to enter into a social media management relationship

3. Definitions: Detailed definitions of key terms used throughout the agreement, including technical social media terms

4. Scope of Services: Comprehensive description of social media management services to be provided, including platforms covered and content types

5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

6. Fees and Payment Terms: Compensation structure, payment schedule, and related financial terms

7. Service Provider's Obligations: Detailed responsibilities of the social media manager, including content creation, posting schedules, and engagement metrics

8. Client's Obligations: Client's responsibilities, including providing necessary materials, approvals, and access to accounts

9. Content Approval Process: Procedures for content submission, review, approval, and posting

10. Intellectual Property Rights: Ownership and usage rights of content, existing IP, and newly created materials

11. Data Protection and Privacy: Compliance with Indonesian PDP Law and handling of personal data

12. Confidentiality: Protection of confidential information and trade secrets

13. Performance Metrics: Key performance indicators and reporting requirements

14. Representations and Warranties: Standard warranties regarding service quality and compliance with laws

15. Limitation of Liability: Limits on liability and indemnification provisions

16. Force Majeure: Provisions for unforeseen circumstances affecting contract performance

17. Governing Law and Dispute Resolution: Application of Indonesian law and dispute resolution mechanisms

18. General Provisions: Standard boilerplate clauses including notices, amendments, and assignment

Optional Sections

1. Crisis Management: Procedures for handling social media crises or negative publicity, recommended for high-profile clients or sensitive industries

2. Influencer Collaboration: Terms for managing influencer partnerships and campaigns, needed if the service includes influencer marketing

3. E-commerce Integration: Specific provisions for managing social media shops or e-commerce elements, required if selling products through social platforms

4. Content Creation Tools: Specifications regarding use of specific tools or software, needed if particular platforms are mandatory

5. Agency-Client Relationship: Additional terms defining whether the relationship is exclusive or non-exclusive, useful for agency arrangements

6. Training and Knowledge Transfer: Terms for training client's staff on social media management, relevant if knowledge transfer is part of the service

7. International Content Management: Provisions for managing content across different countries, needed for international social media presence

Suggested Schedules

1. Schedule A - Scope of Services Detail: Detailed breakdown of services, platforms, and posting frequencies

2. Schedule B - Fee Structure: Detailed pricing, payment terms, and any variable costs

3. Schedule C - Content Calendar Template: Template for content planning and scheduling

4. Schedule D - Brand Guidelines: Client's branding requirements and style guide for social media

5. Schedule E - Performance Metrics and KPIs: Detailed metrics and reporting requirements

6. Schedule F - Approval Workflow: Detailed content approval process and timelines

7. Appendix 1 - Platform-Specific Requirements: Technical requirements and specifications for each social media platform

8. Appendix 2 - Crisis Communication Protocol: Step-by-step procedures for managing social media crises

9. Appendix 3 - Compliance Checklist: Checklist of regulatory requirements under Indonesian law

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Retail

E-commerce

Technology

Food and Beverage

Fashion and Apparel

Healthcare

Education

Entertainment

Financial Services

Hospitality

Real Estate

Professional Services

Consumer Goods

Travel and Tourism

Non-Profit Organizations

Media and Publishing

Relevant Teams

Marketing

Digital

Communications

Legal

Compliance

Business Development

Brand Management

Content Creation

Customer Experience

Social Media

Public Relations

Operations

Relevant Roles

Social Media Manager

Digital Marketing Director

Content Manager

Marketing Manager

Business Development Manager

Communications Director

Brand Manager

Community Manager

Digital Strategy Director

Account Manager

Legal Counsel

Compliance Officer

Chief Marketing Officer

Chief Digital Officer

Operations Manager

Project Manager

Industries
Law No. 11 of 2008 on Electronic Information and Transactions (ITE Law): Regulates electronic information, transactions, and content distribution through digital platforms, including social media. Essential for defining digital content responsibilities and limitations.
Government Regulation No. 71 of 2019 on the Implementation of Electronic Systems and Transactions: Provides detailed regulations on electronic system operations and digital transactions, including requirements for digital content management and electronic system provider obligations.
Law No. 27 of 2022 on Personal Data Protection (PDP Law): Indonesia's comprehensive data protection law that regulates the collection, processing, and storage of personal data, crucial for social media management activities.
Law No. 28 of 2014 on Copyright: Protects creative works and intellectual property rights, essential for content creation and sharing on social media platforms.
Indonesian Civil Code (KUHPerdata): Provides the basic framework for contracts and agreements, including provisions on formation, validity, and enforcement of contracts.
Law No. 13 of 2003 on Employment: Regulates employment relationships, relevant if the social media management contract involves employment rather than independent contractor status.
Law No. 7 of 2014 on Trade: Relevant for commercial aspects of social media management, especially if the services involve e-commerce or commercial promotion.
Minister of Communication and Information Technology Regulation No. 5 of 2020: Regulates private electronic system operators, including requirements for content moderation and platform management.
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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