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1. Parties: Identifies the service provider (social media management company) and the client with their full legal names, addresses, and registration details
2. Background: Brief context about the client's business, their social media presence goals, and the purpose of engaging the service provider
3. Definitions: Defines key terms used throughout the agreement including 'Services', 'Social Media Platforms', 'Content', 'Deliverables', etc.
4. Scope of Services: Detailed description of social media management services to be provided, including platform management, content creation, and reporting
5. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination by either party
6. Fees and Payment Terms: Service fees, payment schedule, expenses, and late payment consequences
7. Service Provider's Obligations: Key responsibilities including content creation, posting frequency, engagement management, and reporting
8. Client's Obligations: Client responsibilities including providing timely information, approvals, and access to necessary accounts
9. Approval Process: Process for content approval, revision cycles, and timeline for client feedback
10. Intellectual Property Rights: Ownership and usage rights for created content, existing brand assets, and third-party content
11. Confidentiality: Protection of confidential information shared during the service relationship
12. Data Protection and Privacy: Compliance with data protection laws and handling of personal data
13. Representations and Warranties: Promises made by both parties regarding their capacity, authority, and service quality
14. Limitation of Liability: Limits on liability for various types of losses or damages
15. Indemnification: Mutual indemnification obligations for breaches, negligence, or third-party claims
16. General Provisions: Standard clauses including notices, assignment, entire agreement, and governing law
1. Crisis Management: Procedures for handling social media crises or negative publicity events
2. Performance Metrics: Specific KPIs and performance targets, used when client requires measurable outcomes
3. Additional Services: Framework for requesting and charging for services beyond the standard scope
4. Competitive Restrictions: Non-compete clauses when exclusivity is required in specific industry sectors
5. Influencer Management: Terms for managing influencer relationships and campaigns if part of services
6. Training and Knowledge Transfer: Terms for training client's staff on social media management, if required
7. White Labeling: Terms for providing services under client's brand name if operating as white label service
8. Social Media Advertising: Terms specific to paid social media advertising if included in services
1. Schedule A - Service Level Agreement: Detailed service specifications, response times, and performance standards
2. Schedule B - Fee Schedule: Detailed breakdown of fees, including base fees, additional service fees, and expenses
3. Schedule C - Platforms and Accounts: List of social media platforms covered and relevant account details
4. Schedule D - Content Calendar Template: Template for content planning and posting schedule
5. Schedule E - Reporting Template: Format and contents of regular performance reports
6. Schedule F - Brand Guidelines: Client's branding requirements and guidelines for social media content
7. Appendix 1 - Emergency Contact Protocol: Contact details and procedures for emergency situations
8. Appendix 2 - Approval Workflow: Detailed content approval process with timelines and responsibilities
Applicable Laws
Approved Content
Authorized Representatives
Brand Guidelines
Business Day
Client
Client Materials
Commencement Date
Confidential Information
Content
Content Calendar
Crisis Management Plan
Deliverables
Digital Assets
Effective Date
Emergency Situation
Engagement Metrics
Fees
Force Majeure Event
Initial Term
Intellectual Property Rights
Key Performance Indicators
Moral Rights
Personal Data
Platform Analytics
Posting Schedule
Response Time
Renewal Term
Services
Service Level Requirements
Service Provider
Social Media Accounts
Social Media Platforms
Sponsored Content
Term
Third Party Content
User Data
User Generated Content
Working Hours
Term and Duration
Payment
Performance Standards
Content Creation and Approval
Platform Management
Reporting and Analytics
Intellectual Property
Confidentiality
Data Protection
Privacy
Service Level Agreement
Account Access and Security
Client Obligations
Service Provider Obligations
Crisis Management
Representations and Warranties
Limitation of Liability
Indemnification
Force Majeure
Termination
Post-Termination Obligations
Non-Solicitation
Assignment
Subcontracting
Dispute Resolution
Governing Law
Notices
Amendment
Entire Agreement
Severability
Waiver
Third Party Rights
Authority
Compliance with Laws
Insurance
Audit Rights
Brand Protection
Retail
E-commerce
Technology
Healthcare
Education
Financial Services
Hospitality
Entertainment
Food and Beverage
Fashion
Real Estate
Professional Services
Non-Profit
Manufacturing
Automotive
Travel and Tourism
Sports and Recreation
Media and Publishing
Marketing
Digital
Communications
Legal
Procurement
Operations
Business Development
Content
Brand Management
Social Media
Customer Experience
Creative Services
Marketing Director
Social Media Manager
Digital Marketing Manager
Content Manager
Brand Manager
Communications Director
Business Development Manager
CEO
Small Business Owner
Operations Manager
Legal Counsel
Procurement Manager
Account Manager
Project Manager
Community Manager
Digital Strategy Director
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