Exclusive Sponsorship Agreement Template for Indonesia

The Exclusive Sponsorship Agreement is a crucial document for establishing and managing exclusive commercial sponsorship relationships in Indonesia. It is typically used when a sponsor seeks to secure exclusive rights to associate with a property, event, organization, or personality while preventing competitors from gaining similar rights. The agreement must comply with Indonesian legal framework, including civil law, competition law, and specific industry regulations. This document is essential for high-value sponsorship arrangements where exclusivity is a key commercial consideration. The agreement covers comprehensive aspects including rights granted, financial terms, activation requirements, brand usage guidelines, and protection mechanisms. As an Indonesian law-governed document, it incorporates local legal requirements while following international best practices in sponsorship arrangements.

1. Parties: Identification of the sponsor and rights holder, including full legal names, registration numbers, and addresses

2. Background: Context of the agreement, brief description of the parties' businesses, and purpose of the sponsorship arrangement

3. Definitions: Detailed definitions of key terms used throughout the agreement, including Sponsored Properties, Territory, Term, and Exclusivity

4. Grant of Rights: Detailed description of sponsorship rights granted, including exclusivity provisions and category protection

5. Term and Renewal: Duration of the agreement, commencement date, and any renewal options

6. Financial Provisions: Sponsorship fees, payment schedule, and any performance-related bonuses or adjustments

7. Obligations of Rights Holder: Specific commitments and duties of the rights holder in delivering sponsorship benefits

8. Obligations of Sponsor: Sponsor's commitments, including payment obligations and brand guidelines compliance

9. Intellectual Property Rights: Usage rights and restrictions regarding trademarks, logos, and other IP

10. Approval Process: Procedures for approval of sponsorship materials and marketing activities

11. Exclusivity and Category Protection: Detailed terms of exclusivity, protected categories, and any exceptions

12. Compliance and Ethics: Compliance with laws, regulations, and ethical standards, including Indonesian specific requirements

13. Termination: Grounds for termination, notice requirements, and consequences of termination

14. General Provisions: Standard legal provisions including governing law, dispute resolution, and notices