End User Licence Agreement Template for the UK
Generate a bespoke document
What is an End User Licence Agreement?
An End User Licence Agreement (EULA) is a binding contract between a software provider and the person or org that installs, accesses or uses their product. In the UK, when you click "I agree" before running an app, downloading content or signing into a service, you accept specific terms about how you can legally use that technology.
A EULA protects the provider by setting clear rules on copying, sharing and modifying the software under English copyright law, primarily the Copyright, Designs and Patents Act 1988. It also spells out the details users need to read before agreeing: refund policy, usage and access limits, the term and conditions of use, warranty position and what happens if something goes wrong. It usually works alongside a separate privacy policy that covers personal data. Most UK providers rely on a EULA to protect their intellectual property while giving each end-user clear permission to use the product.
Sample clauses: standard wording in a UK end user licence agreement
3. Grant of Licence and Restrictions
3.1 In consideration of the Licence Fee, the Licensor grants the Licensee a non-exclusive, non-transferable, revocable licence to install and use the Software on up to [number] Permitted Devices for the Licensee's own [personal / internal business] purposes for the Term.
3.2 The Licensee shall not copy, adapt, translate or create derivative works of the Software, nor rent, lend, sub-licence or otherwise make it available to any third party, except to the extent such acts cannot lawfully be prohibited under sections 50A to 50C of the Copyright, Designs and Patents Act 1988.
3.3 The Licensee shall not decompile or reverse engineer the Software save as permitted by section 50B of the Copyright, Designs and Patents Act 1988, and shall first give the Licensor [number] days' written notice requesting the interface information required.
3.4 All intellectual property rights in the Software remain vested in the Licensor or its licensors, and nothing in this Agreement transfers title in any copy of the Software to the Licensee.
9. Warranties and Limitation of Liability
9.1 The Licensor warrants that, for [period] from the date of first installation, the Software will perform substantially in accordance with the Documentation, and the Licensee's sole remedy for breach is repair, replacement or a refund of the Licence Fee at the Licensor's option.
9.2 Nothing in this Agreement limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be limited.
9.3 Subject to clause 9.2, the Licensor's total aggregate liability arising under or in connection with this Agreement shall not exceed [the greater of the Licence Fee paid / £[amount]].
9.4 Subject to clause 9.2, the Licensor shall not be liable for loss of profit, loss of data, or any indirect or consequential loss, and where the Licensee is a consumer this clause applies only so far as it is fair under the Consumer Rights Act 2015.
Illustrative extract showing typical drafting under the law of England and Wales. Documents generated with GenieAI are tailored to your rules, standards and context.
Frequently Asked Questions
When should you use an End User Licence Agreement?
Use an End User Licence Agreement when releasing any software product, app, digital service or online tool to customers in England and Wales. The EULA protects your intellectual property rights and sets clear boundaries for how people can access and use your software, from a basic desktop application to a complex enterprise system.
A EULA matters most when your software contains valuable trade secrets, handles sensitive data, or needs specific usage restrictions. Providers use it to limit unauthorised copying, prevent commercial resale, control the number of permitted devices, and set out liability protections. It also helps you comply with UK consumer protection law by clearly stating warranty terms, the conditions users must read and accept, and how the EULA relates to your separate privacy policy for any personal data you process.
What are the different types of End User Licence Agreement?
- User Licence Agreement: Basic template for general software licensing, suitable for most desktop applications and digital tools
- Software Usage Agreement: Comprehensive version with detailed usage terms for enterprise software solutions
- Application EULA: Specifically designed for mobile and web applications with app store compliance requirements
- EULA App: Streamlined version for consumer-facing mobile apps with simplified terms
- SaaS EULA: Tailored for cloud-based software services with subscription models and data handling provisions
Who should typically use an End User Licence Agreement?
- Software Companies: Draft and issue End User Licence Agreements to protect their intellectual property and set usage terms for their products
- Legal Teams: Review and customize EULAs to ensure compliance with UK software licensing laws and consumer protection regulations
- End Users: Accept and are bound by the terms when installing or using software products
- App Developers: Create mobile-specific EULAs that align with app store requirements and UK data protection laws
- Business Customers: Review and negotiate enterprise-level EULAs for company-wide software deployments
- IT Managers: Ensure compliance with EULA terms across their organization's software usage
How do you write an End User Licence Agreement?
- Software details: Document the product's key features, the technology it relies on, usage restrictions and technical requirements
- User rights: Define permitted uses, access and installation limits, and any geographical restrictions under UK law
- Company information: Gather your business details, registered address and contact information for support
- Liability limits: Set out warranty disclaimers and limitation of liability terms that comply with UK consumer law
- Data handling: Specify how user data is collected, stored and processed, and reference the privacy policy that governs it under UK data protection rules
- Termination terms: Define the conditions for ending the licence and the consequences of a breach
- Final review: Read the full terms and conditions in context, then generate a legally sound EULA tailored to your product with GenieAI
What should be included in an End User Licence Agreement?
- Licence grant: Clear statement of the rights granted to the end-user and the scope of permitted software use
- Acceptance terms: Explicit conditions showing how users read and agree to the EULA (click-wrap or on installation)
- Usage restrictions: Specific prohibitions on copying, modification, redistribution or resale
- Access controls: Limits on the number of permitted devices, users or locations that may access the software or service
- Intellectual property: Declaration of ownership rights and copyright protection
- Data protection and privacy policy: UK GDPR-compliant terms for handling user data, with a link to the related privacy policy
- Liability limitations: Clear boundaries on legal responsibility and warranty disclaimers
- Termination rights: Conditions for ending the licence and the consequences of a breach
- Governing law: Specification of the law of England and Wales and the jurisdiction for any dispute
What's the difference between an End User Licence Agreement and a Software Licence Agreement?
An End User Licence Agreement (EULA) is often confused with a Software Licence Agreement, but they serve distinct purposes in UK software law. Both deal with rights in software, yet their scope, parties and how they are read and accepted differ. You can also see how a EULA sits alongside our wider contract templates.
| Point of difference | End User Licence Agreement | Software Licence Agreement |
|---|---|---|
| Primary parties | Between the provider and the end-user who accesses the product | Typically a business-to-business relationship |
| Scope of rights | Focuses on personal or internal-use limits and access restrictions | Covers broader commercial rights, including modification and distribution |
| Negotiation | Usually a non-negotiable click-through the user reads and accepts | Often customised and negotiated term by term |
| Support and service | Usually offers minimal support guarantees | Typically includes detailed maintenance and support provisions |
| Duration | Generally lasts for the lifetime of the software | Often a fixed term with renewal options |
Why Trust GenieAI?
- 244,337 businesses have trusted GenieAI to draft 365,360 legal documents (and growing).
- Across every document GenieAI reviews, the median document carries 4 high-priority risks.
- Vague or ambiguous wording is the single most common problem, at 14.6% of all issues raised.
- GenieAI reviews a full contract, clause by clause, in typically under two minutes.
Source: GenieAI internal data Updated 6 hours ago
About the End User Licence Agreement
- Software details: Document the product's key features, the technology it relies on, usage restrictions and technical requirements
- User rights: Define permitted uses, access and installation limits, and any geographical restrictions under UK law
- Company information: Gather your business details, registered address and contact information for support
- Liability limits: Set out warranty disclaimers and limitation of liability terms that comply with UK consumer law
- Data handling: Specify how user data is collected, stored and processed, and reference the privacy policy that governs it under UK data protection rules
- Termination terms: Define the conditions for ending the licence and the consequences of a breach
- Final review: Read the full terms and conditions in context, then generate a legally sound EULA tailored to your product with GenieAI
Explore 208,390+ legal templates
Explore 208,390+ legal templates
Genie's Security Promise
Genie is the safest place to draft. Here's how we prioritise your privacy and security.
Your data is private:
We do not train on your data; Genie's AI improves independently
All data stored on Genie is private to your organisation
Your documents are protected:
Your documents are protected by ultra-secure 256-bit encryption
We are ISO27001 certified, so your data is secure
Organizational security:
You retain IP ownership of your documents and their information
You have full control over your data and who gets to see it