Document background
The Agency Representation Agreement is essential for businesses looking to expand their market presence in specific territories through commercial agents rather than direct employees. This document type is particularly relevant under Danish law, which provides specific protections and obligations for both principals and agents through the Danish Commercial Agents Act (Handelsagentloven). The agreement covers crucial aspects such as territory definition, commission structures, performance requirements, and termination provisions, while ensuring compliance with mandatory Danish legal requirements. It's commonly used when companies want to leverage local expertise and connections without establishing their own sales force, making it particularly valuable for market entry strategies and cost-effective sales channel expansion.
