Agency Representation Agreement Template for Denmark

Create a bespoke document in minutes, or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Agency Representation Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Agency Representation Agreement

I need an Agency Representation Agreement for appointing an exclusive agent to distribute our manufacturing equipment in Denmark and Sweden, with commission rates of 15% and a minimum sales target of €2M for 2025.

What is a Agency Representation Agreement?

The Agency Representation Agreement is essential for businesses looking to expand their market presence in specific territories through commercial agents rather than direct employees. This document type is particularly relevant under Danish law, which provides specific protections and obligations for both principals and agents through the Danish Commercial Agents Act (Handelsagentloven). The agreement covers crucial aspects such as territory definition, commission structures, performance requirements, and termination provisions, while ensuring compliance with mandatory Danish legal requirements. It's commonly used when companies want to leverage local expertise and connections without establishing their own sales force, making it particularly valuable for market entry strategies and cost-effective sales channel expansion.

What sections should be included in a Agency Representation Agreement?

1. Parties: Identification of the Principal and Agent, including full legal names, registration numbers, and registered addresses

2. Background: Context of the agreement and general business relationship between the parties

3. Definitions: Key terms used throughout the agreement

4. Appointment and Scope: Formal appointment of the agent and definition of their authority and territory

5. Agent's Rights and Obligations: Detailed responsibilities of the agent, including reporting requirements and performance standards

6. Principal's Rights and Obligations: Principal's commitments, including information provision and support to the agent

7. Commission and Payment Terms: Structure of commission, calculation method, payment timing, and reporting

8. Intellectual Property Rights: Usage rights for trademarks, logos, and other IP during the agency relationship

9. Confidentiality: Protection of confidential information and trade secrets

10. Term and Termination: Duration of agreement, notice periods, and termination grounds as per Danish law

11. Post-Termination: Obligations after termination, including compensation rights under Danish law

12. General Provisions: Standard clauses including governing law, jurisdiction, entire agreement, and amendments

What sections are optional to include in a Agency Representation Agreement?

1. Non-Compete: Restrictions on agent's competitive activities during and after the agreement, used when protecting specific market interests

2. Performance Targets: Specific sales or performance goals, included when the agency relationship is performance-based

3. Sub-Agents: Rules for appointing sub-agents, needed when sub-agents are permitted

4. Data Protection: GDPR compliance provisions, required when personal data processing is involved

5. Insurance: Insurance requirements for the agent, included when specific coverage is necessary

6. Marketing and Promotion: Specific marketing obligations and standards, used when agent has marketing responsibilities

7. Training: Training requirements and provisions, included when product or service requires specific expertise

What schedules should be included in a Agency Representation Agreement?

1. Products and Services: Detailed list of products/services covered by the agency agreement

2. Territory: Detailed description of geographical territory and any exclusivity provisions

3. Commission Structure: Detailed commission calculations, including any variations and special cases

4. Performance Metrics: Specific KPIs and measurement criteria for agent's performance

5. Approved Marketing Materials: List of approved marketing materials and usage guidelines

6. Reporting Templates: Standard forms for regular reporting by the agent

7. Technical Requirements: Any technical or system requirements for the agent to perform their duties

Authors

Alex Denne

Head of Growth (Open Source Law) @ Genie AI | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions
Clauses
Relevant Industries

Manufacturing

Retail

Technology

Consumer Goods

Industrial Equipment

Software and IT

Fashion and Apparel

Medical Devices

Construction Materials

Agricultural Products

Professional Services

Automotive

Chemical Products

Electronics

Relevant Teams

Legal

Sales

Commercial

Business Development

International Operations

Compliance

Finance

Contract Management

Channel Management

Export

Relevant Roles

Sales Director

Commercial Director

Business Development Manager

Legal Counsel

Contract Manager

Chief Commercial Officer

Regional Sales Manager

Channel Manager

Export Manager

Commercial Agent

Sales Representative

General Counsel

Managing Director

Chief Executive Officer

International Business Manager

Industries
Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Sole Selling Agreement

Danish law-governed agreement establishing exclusive distribution rights between a supplier and sole seller in a defined territory.

find out more

Contract For Agency Agreement

Danish law-governed agreement establishing a commercial agency relationship between principal and agent, compliant with Danish and EU regulations.

find out more

International Agency Agreement

Danish law-governed agreement establishing a commercial agency relationship, defining rights, obligations, and compensation terms under Danish Commercial Agents Act.

find out more

Broker Agreement Commission

Danish law-governed agreement establishing broker appointment terms and commission structure for business intermediary services.

find out more

Agency Representation Agreement

Danish law-governed agreement establishing terms between a principal and commercial agent for product/service representation.

find out more

Buyer's Agent Agreement

A Danish law-governed agreement appointing an agent to represent a buyer in property transactions, outlining services, duties, and compensation terms.

find out more

Buyer Broker Exclusive Agreement

A Danish law-governed agreement establishing an exclusive relationship between a buyer and real estate broker for property search and acquisition services.

find out more

Broker Agent Commission Agreement

Danish law-governed agreement establishing commission-based terms between a principal and broker agent, defining sales representation rights and obligations.

find out more

Sub Agent Contract

Danish law-governed agreement establishing a sub-agency relationship between a main agent and sub-agent, defining commercial terms and obligations.

find out more

Sub Agency Agreement

A Danish law-governed agreement establishing the relationship between a principal agent and sub-agent, defining rights, obligations, and commission structures in compliance with Danish commercial agency regulations.

find out more

Staffing Agency Contract Agreement

Danish law-governed agreement between a staffing agency and client company for temporary staffing services, ensuring compliance with Danish employment legislation and EU directives.

find out more

Service Agency Agreement

Danish law-governed agreement establishing a commercial agency relationship for services, defining rights, obligations, and compensation between principal and agent.

find out more

Sales Agent Contract

Danish law-governed agreement establishing terms between a principal and sales agent, regulated by the Danish Commercial Agents Act.

find out more

Principal And Agency Agreement

Danish law-governed agreement establishing a commercial agency relationship between a principal and agent, defining rights, obligations, and commission structures.

find out more

Principal Agency Agreement

A Danish law-governed agreement establishing a commercial agency relationship between a principal and agent, defining their rights, obligations, and commercial terms under Danish Commercial Agents Act.

find out more

Paying Agency Agreement

A Danish law agreement appointing a financial institution to process and distribute payments on behalf of a principal entity, subject to Danish financial regulations.

find out more

Manufacturer Agent Agreement

Danish law-governed agreement establishing terms between a manufacturer and commercial agent for product representation and sales within specified territories.

find out more

Agency Partnership Agreement

Danish law-governed agreement establishing a combined agency and partnership relationship between a principal company and an agent partner.

find out more

Agency And Distribution Agreement

Danish law-governed Agency and Distribution Agreement establishing commercial representation and distribution rights, compliant with Danish Commercial Agents Act and EU regulations.

find out more

Commission Distribution Agreement

A Danish law-governed agreement establishing a commission-based distribution relationship between a principal and distributor, outlining commercial terms and compliance requirements.

find out more

Commercial Agency Agreement

Danish law-governed agreement establishing a commercial agency relationship between a principal and agent, compliant with Danish and EU regulations.

find out more

Sole Agency Agreement

Danish law-governed agreement establishing an exclusive commercial agency relationship, defining rights, obligations, and compensation terms between principal and agent.

find out more

Exclusive Agency Agreement

Danish law-governed agreement establishing an exclusive commercial agency relationship, defining territorial rights and obligations between principal and agent.

find out more

Genie’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; Genie’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our Trust Centre for more details and real-time security updates.