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1. Parties: Identification of the principal company and the channel partner, including full legal names, registration details, and addresses
2. Background: Context of the agreement, nature of both businesses, and general intent of the partnership
3. Definitions: Detailed definitions of key terms used throughout the agreement, including Territory, Products, Intellectual Property, etc.
4. Appointment and Scope: Terms of appointment, clarification that this is not a commercial agency, territory definition, and exclusivity/non-exclusivity provisions
5. Rights and Obligations of Channel Partner: Detailed responsibilities, sales targets, marketing obligations, reporting requirements, and service standards
6. Rights and Obligations of Principal: Support to be provided, training, marketing materials, product supply commitments
7. Financial Terms: Pricing structure, commission rates, payment terms, currency, and invoicing requirements
8. Intellectual Property Rights: Usage rights for trademarks, branding guidelines, and IP protection measures
9. Confidentiality: Protection of confidential information, trade secrets, and customer data
10. Term and Termination: Duration, renewal provisions, termination rights, and post-termination obligations
11. Compliance: Adherence to laws, anti-bribery, data protection, and specific UAE regulatory requirements
12. Dispute Resolution: Governing law, jurisdiction, and dispute resolution procedures in line with UAE law
13. General Provisions: Standard boilerplate clauses including force majeure, notices, and entire agreement
1. Non-Competition: Restrictions on competing activities during and after the agreement - include when exclusivity is granted
2. Insurance: Specific insurance requirements - include when dealing with high-value products or services
3. Performance Guarantees: Parent company or bank guarantees - include for high-value contracts or with newly established partners
4. Product Storage and Handling: Specific requirements for product storage and logistics - include for physical goods distribution
5. Training and Support: Detailed training obligations and support mechanisms - include for technical products or services
6. Marketing and Promotion: Specific marketing requirements and cost sharing - include when joint marketing is significant
7. Customer Support: After-sales service requirements - include for technical or consumer products
8. Data Protection: Detailed data handling requirements - include when personal data processing is involved
9. Import/Export: Specific provisions for international trade - include when cross-border activities are involved
1. Schedule 1 - Products/Services: Detailed list of products or services covered under the agreement
2. Schedule 2 - Territory: Detailed description of geographical territory and any excluded accounts/customers
3. Schedule 3 - Commission Structure: Detailed commission rates, calculation methods, and payment terms
4. Schedule 4 - Performance Targets: Specific KPIs, sales targets, and measurement criteria
5. Schedule 5 - Technical Requirements: Technical specifications, quality standards, and certification requirements
6. Schedule 6 - Support Services: Details of support services to be provided by principal
7. Schedule 7 - Trademark Usage Guidelines: Specific rules and guidelines for use of principal's trademarks
8. Schedule 8 - Reporting Templates: Standard forms for regular reporting requirements
9. Appendix A - Compliance Policies: Principal's compliance policies that channel partner must adhere to
Affiliate
Authorized Personnel
Business Day
Channel Partner
Confidential Information
Commencement Date
Commission
Competitor
Compliance Laws
Customer
Deliverables
Documentation
Effective Date
End User
Force Majeure Event
Good Industry Practice
Intellectual Property Rights
Initial Term
Key Performance Indicators
Laws
Losses
Marks
Minimum Performance Requirements
Net Sales
Notice
Products
Principal
Purchase Order
Quarter
Renewal Term
Representatives
Services
Specifications
Support Services
Term
Territory
Trade Controls
Training Materials
UAE
VAT
Working Hours
Territory
Exclusivity
Performance Obligations
Supply Terms
Pricing
Payment
Commission
Intellectual Property
Confidentiality
Data Protection
Non-Competition
Marketing
Training
Support Services
Compliance
Anti-Bribery
Trade Controls
Reporting
Audit Rights
Warranties
Indemnification
Limitation of Liability
Insurance
Force Majeure
Term
Termination
Post-Termination
Assignment
Notices
Governing Law
Dispute Resolution
Entire Agreement
Severability
Variation
Waiver
Third Party Rights
Counterparts
Language
Relationship of Parties
Technology and Software
Manufacturing
Consumer Goods
Industrial Equipment
Automotive
Healthcare and Medical Devices
Electronics and Telecommunications
Professional Services
Construction and Building Materials
Food and Beverage
Fashion and Luxury Goods
Energy and Utilities
Legal
Commercial
Sales
Business Development
Operations
Compliance
Finance
Distribution
Partner Management
Contract Administration
International Trade
Supply Chain
Chief Executive Officer
Commercial Director
Head of Business Development
Sales Director
Channel Manager
Legal Counsel
Compliance Officer
Operations Director
Managing Director
Regional Manager
Partnership Manager
Distribution Manager
Contract Manager
Business Development Manager
Chief Commercial Officer
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