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1. 1. Introduction: Overview of the organization issuing the RFP and high-level purpose of the marketing services required
2. 2. Background: Detailed context about the organization, its market position, target audience, and current marketing challenges
3. 3. Definitions and Interpretation: Clear definitions of terms used throughout the RFP document
4. 4. Scope of Work: Detailed description of the marketing services required, deliverables, and expected outcomes
5. 5. Submission Requirements: Format, content, and deadline requirements for proposal submissions
6. 6. Evaluation Criteria: Detailed breakdown of how proposals will be evaluated, including B-BBEE scoring
7. 7. Timeline: Key dates including submission deadline, evaluation period, and project implementation schedule
8. 8. Budget Guidelines: Expected budget range or guidelines for cost proposals
9. 9. Terms and Conditions: Legal requirements, confidentiality obligations, and general terms of the RFP process
1. Technical Requirements: Specific technical requirements if the marketing services involve digital platforms or technology solutions
2. Creative Brief: Detailed creative guidelines and brand requirements if the project involves creative development
3. Performance Metrics: Specific KPIs and measurement criteria if the project requires detailed performance tracking
4. International Requirements: Additional requirements for marketing services that extend beyond South Africa
5. Media Planning Requirements: Specific media planning and buying requirements if applicable to the scope
6. Data Protection Requirements: Detailed POPIA compliance requirements if the service involves handling personal information
1. Schedule A: Proposal Response Template: Standardized template for proposal submissions to ensure consistency in responses
2. Schedule B: Pricing Schedule: Template for detailed cost breakdown and pricing information
3. Schedule C: B-BBEE Requirements: Detailed B-BBEE scoring criteria and certification requirements
4. Schedule D: Service Level Agreement Template: Draft SLA terms and performance standards for the successful bidder
5. Schedule E: Confidentiality Agreement: Non-disclosure agreement to be signed by bidders
6. Appendix 1: Company Background Information: Detailed information about the issuing organization
7. Appendix 2: Current Marketing Assets: Examples or references to current marketing materials and brand guidelines
8. Appendix 3: Market Research Data: Relevant market research or data to support the marketing brief
Affiliates
Agency
Agreement
B-BBEE
B-BBEE Level
Background IP
Brand Guidelines
Business Day
Campaign
Client
Commencement Date
Company
Confidential Information
Contract Period
Deliverables
Digital Assets
Effective Date
Evaluation Criteria
Force Majeure
Foreground IP
Intellectual Property Rights
Key Performance Indicators
Marketing Materials
Marketing Services
Media Buy
Parties
Personal Information
POPIA
Proposal
RFP
RFP Response
Service Level Agreement
Service Provider
Services
Submission Deadline
Target Audience
Term
Territory
Third Party
Timeline
VAT
Work Product
Submission Requirements
Evaluation Criteria
B-BBEE Compliance
Confidentiality
Data Protection
Intellectual Property
Timeline and Deadlines
Budget and Pricing
Terms and Conditions
Liability and Indemnification
Performance Requirements
Reporting Requirements
Quality Standards
Contract Duration
Termination
Force Majeure
Dispute Resolution
Governing Law
Assignment
Subcontracting
Insurance Requirements
Warranties
Communication Protocols
Amendment Procedures
Proposal Validity Period
Proposal Format Requirements
Selection Process
Contract Award Process
Rights Reserved
Retail
Financial Services
Technology
Healthcare
Telecommunications
Consumer Goods
Entertainment
Education
Professional Services
Manufacturing
Tourism and Hospitality
Non-Profit Organizations
Government and Public Sector
Media and Publishing
Marketing
Procurement
Legal
Finance
Compliance
Communications
Business Development
Digital Marketing
Brand Management
Project Management
Vendor Management
Chief Marketing Officer
Marketing Director
Procurement Manager
Marketing Manager
Brand Manager
Digital Marketing Manager
Legal Counsel
Compliance Officer
Finance Director
Project Manager
Communications Manager
Business Development Manager
Marketing Procurement Specialist
Vendor Management Officer
B-BBEE Compliance Manager
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