The Basic Sponsorship Agreement serves as the foundational document for establishing sponsorship relationships in the United States. This contract type is essential when organizations or individuals seek to formalize promotional partnerships, ensuring clear definition of rights, obligations, and benefits for all parties involved. It addresses key aspects such as payment terms, promotional rights, exclusivity provisions, and compliance with federal advertising regulations. The agreement is particularly relevant in today's digital age where sponsorship arrangements span multiple platforms and require careful consideration of both traditional and digital marketing requirements.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Your data doesn't train Genie's AI
You keep IP ownership of your docs
1. Parties: Identification of sponsor and sponsored party with full legal names and addresses
2. Background: Context of the sponsorship relationship and general purpose of the agreement
3. Definitions: Key terms used throughout the agreement including definitions of Sponsorship Rights, Territory, Term, etc.
4. Sponsorship Rights and Benefits: Detailed description of what the sponsor receives in exchange for payment, including usage of marks, advertising rights, and promotional opportunities
5. Payment Terms: Amount, schedule, and method of sponsorship payments, including any conditions or milestones
6. Term and Termination: Duration of agreement and conditions for ending it, including termination rights and consequences
7. Intellectual Property Rights: Protection and usage rights of trademarks, logos, and other IP owned by both parties
8. Representations and Warranties: Standard legal assurances from both parties regarding their capacity and authority to enter into the agreement
9. General Provisions: Standard legal clauses including governing law, notices, assignment, and entire agreement provisions
1. Exclusivity Provisions: Terms regarding category exclusivity and restrictions on competing sponsorships
2. Morality Clause: Provisions regarding conduct and reputation, including right to terminate for reputational damage
3. Social Media Requirements: Specific obligations for digital promotion and social media content
4. Force Majeure: Provisions dealing with unforeseen circumstances preventing performance of obligations
5. Insurance Requirements: Specific insurance coverage requirements for either party
1. Schedule A - Sponsorship Benefits: Detailed list of all sponsorship deliverables, rights, and benefits
2. Schedule B - Payment Schedule: Detailed breakdown of payment amounts, dates, and any associated conditions
3. Schedule C - Brand Guidelines: Sponsor's brand usage requirements, restrictions, and approved formats
4. Schedule D - Reporting Requirements: Format and frequency of performance reports, metrics, and documentation requirements
Find the exact document you need
Sponsorship Agreement Form
A U.S.-governed legal document establishing terms between sponsors and sponsorship recipients, including rights, obligations, and financial arrangements.
Download
Basic Sponsorship Agreement
A U.S.-governed contract establishing terms for sponsorship support in exchange for promotional benefits and marketing rights.
Download
Social Media Sponsorship Contract
A U.S.-governed agreement between brands and social media influencers defining terms for promotional content creation and distribution.
Download
Corporate Sponsorship Agreement
A U.S.-governed agreement establishing terms for corporate sponsorship, including rights, benefits, and obligations between sponsor and sponsee.
Download
Product Sponsorship Agreement
A U.S.-governed agreement establishing terms for product sponsorship, including promotional rights, obligations, and compensation.
Download
Sponsor Support Agreement
A U.S.-governed agreement defining the terms of financial or other support provided by a sponsor to a project or venture.
Download
Advertising Sponsorship Agreement
A U.S.-governed agreement establishing terms for advertising sponsorship arrangements, including rights, obligations, and promotional benefits.
Download
Title Sponsorship Agreement
A U.S.-governed agreement establishing terms for title sponsorship rights and obligations between a sponsor and rights holder.
Download
Marketing Sponsorship Agreement
A U.S.-governed agreement defining terms between a sponsor and sponsee for marketing rights and benefits in exchange for support.
Download
Exclusive Sponsorship Agreement
A U.S.-governed contract establishing exclusive sponsorship rights and obligations between a sponsor and rights holder, including marketing rights and financial terms.
Download
Training Sponsorship Agreement
A U.S.-compliant legal agreement defining terms for employer-sponsored training, including costs, obligations, and repayment conditions.
Download
Event Sponsorship Agreement
A U.S.-governed agreement defining the terms between event organizers and sponsors, including rights, responsibilities, and mutual benefits.
Download
Genie’s Security Promise
Genie is the safest place to draft. Here’s how we prioritise your privacy and security.
Your documents are private:
We do not train on your data; Genie’s AI improves independently
All data stored on Genie is private to your organisation
Your documents are protected:
Your documents are protected by ultra-secure 256-bit encryption
We are ISO27001 certified, so your data is secure
Organizational security:
You retain IP ownership of your documents and their information
You have full control over your data and who gets to see it