The Creative Agency Agreement is essential for businesses in Singapore seeking to formalize their relationship with creative service providers. This document is particularly relevant when engaging agencies for branding, advertising, design, or marketing services. It addresses key aspects such as intellectual property rights, data protection compliance under PDPA, service delivery standards, and payment terms. The agreement must comply with Singapore's legal framework and provides a structured approach to managing creative projects while protecting both parties' interests.
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1. Parties: Identification and details of the Creative Agency and the Client
2. Background: Context of the agreement and brief description of the parties' intentions
3. Definitions: Key terms used throughout the agreement
4. Scope of Services: Detailed description of creative services to be provided
5. Term and Termination: Duration of agreement and termination provisions
6. Fees and Payment: Pricing structure, payment terms, and expenses
7. Intellectual Property Rights: Ownership and licensing of creative works
8. Confidentiality: Protection of confidential information
9. Data Protection: PDPA compliance and data handling requirements
1. Performance Metrics: KPIs and success metrics for long-term engagements or performance-based contracts
2. Change Control: Process for managing changes to scope, recommended for complex or long-term projects
3. Non-Competition: Restrictions on working with competitors, applicable for sensitive industries or competitive markets
4. Insurance: Required insurance coverage for high-value projects or high-risk creative work
5. Third-Party Rights: Rights of third parties in relation to the agreement when third-party materials or services are involved
1. Schedule of Services: Detailed breakdown of creative services and deliverables
2. Fee Schedule: Detailed pricing structure and payment milestones
3. Service Level Agreement: Performance standards and response times
4. Brand Guidelines: Client's branding requirements and specifications
5. Project Timeline: Detailed project milestones and deadlines
6. Approved Subcontractors: List of pre-approved third-party suppliers or freelancers
Relevant legal definitions
Agreement
Applicable Laws
Approved Expenses
Background IP
Brand Guidelines
Business Day
Client
Client Materials
Confidential Information
Creative Agency
Creative Works
Deliverables
Effective Date
Fees
Force Majeure Event
Intellectual Property Rights
Key Personnel
Materials
Personal Data
Project
Project Brief
Project Timeline
Services
Service Levels
Specifications
Subcontractors
Term
Third Party Materials
Work Product
Applicable Laws
Approved Expenses
Background IP
Brand Guidelines
Business Day
Client
Client Materials
Confidential Information
Creative Agency
Creative Works
Deliverables
Effective Date
Fees
Force Majeure Event
Intellectual Property Rights
Key Personnel
Materials
Personal Data
Project
Project Brief
Project Timeline
Services
Service Levels
Specifications
Subcontractors
Term
Third Party Materials
Work Product
Clauses
Term and Commencement
Services and Deliverables
Agency Obligations
Client Obligations
Fees and Payment
Intellectual Property Rights
Approvals and Sign-off
Confidentiality
Data Protection
Warranties and Representations
Limitation of Liability
Indemnification
Termination
Force Majeure
Non-solicitation
Non-competition
Subcontracting
Change Control
Dispute Resolution
Governing Law
Assignment
Notices
Entire Agreement
Variation
Severability
Service Levels
Quality Standards
Project Management
Performance Review
Brand Protection
Services and Deliverables
Agency Obligations
Client Obligations
Fees and Payment
Intellectual Property Rights
Approvals and Sign-off
Confidentiality
Data Protection
Warranties and Representations
Limitation of Liability
Indemnification
Termination
Force Majeure
Non-solicitation
Non-competition
Subcontracting
Change Control
Dispute Resolution
Governing Law
Assignment
Notices
Entire Agreement
Variation
Severability
Service Levels
Quality Standards
Project Management
Performance Review
Brand Protection
Relevant Industries
Relevant Teams
Relevant Roles
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