Brand Management Agreement Template for Saudi Arabia

The Brand Management Agreement is essential for businesses seeking to establish or maintain their brand presence in Saudi Arabia through professional brand management services. This document is particularly crucial given Saudi Arabia's unique regulatory environment, which combines modern commercial law with Shariah principles. The agreement typically becomes necessary when a brand owner wishes to delegate the management and promotion of their brand to a specialized company within the Saudi market. It addresses key aspects such as brand protection, market development, quality control, and compliance with local regulations including the Commercial Agencies Law and Trademark Law. The document ensures clear delineation of responsibilities, protects intellectual property rights, and establishes mechanisms for performance monitoring and dispute resolution, all while maintaining compliance with Saudi legal requirements.

1. Parties: Identification of the brand owner and brand manager, including full legal names, registration details, and addresses

2. Background: Context of the agreement, brief description of the brand and the purpose of the management arrangement

3. Definitions: Definitions of key terms used throughout the agreement, including 'Brand', 'Territory', 'Services', and 'Brand Guidelines'

4. Appointment and Scope: Terms of appointment, whether exclusive or non-exclusive, and detailed scope of brand management services

5. Term and Renewal: Duration of the agreement and conditions for renewal

6. Brand Manager's Obligations: Detailed responsibilities including brand promotion, protection, and compliance with guidelines

7. Brand Owner's Obligations: Responsibilities of the brand owner, including provision of materials and approvals

8. Intellectual Property Rights: Ownership and usage rights of the brand and related intellectual property

9. Fees and Payment Terms: Compensation structure, payment schedule, and financial reporting requirements

10. Quality Control: Standards, monitoring, and reporting requirements for brand quality maintenance

11. Confidentiality: Protection of confidential information and trade secrets

12. Termination: Grounds for termination, notice requirements, and post-termination obligations

13. Governing Law and Dispute Resolution: Application of Saudi law and dispute resolution mechanisms compliant with Shariah principles