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1. Parties: Identification of the Agency and Client, including registration numbers and registered addresses
2. Background: Context of the agreement and brief description of the parties' business relationship
3. Definitions: Defined terms used throughout the agreement, including platform-specific and technical terms
4. Scope of Services: Detailed description of social media services to be provided, including platforms covered
5. Term and Renewal: Duration of the agreement and conditions for renewal
6. Agency Obligations: Specific responsibilities and deliverables of the social media agency
7. Client Obligations: Client's responsibilities, including provision of materials and approvals
8. Approval Process: Procedures for content approval and revision cycles
9. Performance Metrics: KPIs and measurement criteria for social media campaigns
10. Fees and Payment: Compensation structure, payment terms, and expenses
11. Intellectual Property Rights: Ownership and usage rights of content and materials
12. Data Protection and Privacy: Compliance with PDPA and handling of personal data
13. Confidentiality: Protection of confidential information and trade secrets
14. Representations and Warranties: Standard warranties regarding service quality and compliance
15. Limitation of Liability: Caps on liability and exclusions
16. Termination: Grounds for termination and post-termination obligations
17. General Provisions: Standard boilerplate clauses including notices, amendment process, and governing law
1. Crisis Management: Procedures for handling social media crises and reputation management, recommended for high-profile clients
2. Influencer Engagement: Terms for managing influencer relationships and campaigns, if influencer marketing is part of the scope
3. Content License: Detailed licensing terms for user-generated content and third-party materials, if extensive content creation is involved
4. International Compliance: Additional provisions for compliance with international social media laws, if operating across multiple jurisdictions
5. Agency Team: Dedicated team structure and key personnel provisions, if specific team members are crucial to service delivery
6. Non-Compete: Restrictions on working with competing clients, if exclusivity is required
7. Training and Support: Terms for additional training or support services, if client requires capability building
1. Schedule 1: Service Level Agreement: Detailed metrics, response times, and service standards
2. Schedule 2: Fee Schedule: Detailed breakdown of fees, rate cards, and payment milestones
3. Schedule 3: Platforms and Channels: List of social media platforms and channels covered under the agreement
4. Schedule 4: Content Guidelines: Brand guidelines, tone of voice, and content parameters
5. Schedule 5: Reporting Templates: Formats and frequencies of performance reports and analytics
6. Appendix A: Emergency Contact Protocol: Contact details and procedures for urgent situations
7. Appendix B: Approval Workflow: Detailed content approval process and timelines
Agreement
Applicable Laws
Approved Content
Business Day
Campaign
Client
Client Materials
Confidential Information
Content Calendar
Content Guidelines
Crisis Management Protocol
Deliverables
Digital Assets
Effective Date
Engagement Period
Force Majeure Event
Intellectual Property Rights
Key Performance Indicators
Monthly Report
Payment Terms
Performance Metrics
Personal Data
Platform
Project Brief
Response Time
Services
Social Media Channels
Social Media Platform
Statement of Work
Strategic Plan
Target Audience
Term
Territory
Third Party Content
TikTok
User Data
User Engagement
Working Hours
X
Term and Duration
Fees and Payment
Performance Standards
Content Creation
Content Approval
Platform Management
Intellectual Property
Data Protection
Confidentiality
Client Obligations
Agency Obligations
Reporting Requirements
Service Levels
Crisis Management
Representations and Warranties
Limitation of Liability
Indemnification
Force Majeure
Termination
Post-Termination Obligations
Non-Solicitation
Assignment
Subcontracting
Dispute Resolution
Governing Law
Notices
Entire Agreement
Amendment
Severability
Third Party Rights
Compliance with Laws
Anti-Corruption
Insurance
Waiver
Relationship of Parties
Retail
E-commerce
Food and Beverage
Fashion and Apparel
Technology
Entertainment
Healthcare
Education
Financial Services
Real Estate
Hospitality
Professional Services
Consumer Goods
Non-profit Organizations
Automotive
Travel and Tourism
Marketing
Digital Communications
Legal
Procurement
Brand Management
Corporate Communications
Business Development
Operations
Compliance
Creative Services
Public Relations
Marketing Director
Digital Marketing Manager
Social Media Manager
Content Strategy Director
Brand Manager
Communications Director
Chief Marketing Officer
Legal Counsel
Procurement Manager
Business Development Manager
Account Director
Digital Communications Manager
Compliance Officer
Operations Manager
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